5 Ways Product Packaging
Influences Your Sales
We know how product packaging impact sales and that’s no rocket science. Because competition will always be strong, it’s important to find the right solution to draw your clients’ attention. Good packaging will not only protect your product but will also make people turn around to check out of curiosity. The shape and color you choose for your product are extremely important. Most of the times, what makes people buy your products is not just the quality of the product, but the shape of the package, name and color. These are natural factors that influence people to take decisions. When it comes to a certain product, people develop an emotional attachment. This will naturally attract other clients because those who are attached by your products are used to recommend to their friends and families. You know that packing is a vital part in marketing, therefore knowing how to make your products looking good is an essential step in improving your sales.
Social Media Influence
When it comes to marketing, social media has become one of the most important tools. We all know those million dollars videos on YouTube where adults and kids record themselves unboxing a product to review it or use it. Regularly a Youtuber will focus on a certain product unpacking the boxed-up product and talking about it. A great modality to promote your product will be through YouTube unboxing videos. This process stimulates the brain, bringing pleasure to their viewers. This means unboxing videos could bring you considerable profits for your brand.
Great Product Protection
It’s important to make people attached to your products using a nice color, font and shape, but if you wish your product to have long durability you should consider a package that assures your products the necessary protection. The quality of your products and package is above all the most important feature when it comes to sales. Every successful business knows that in order to find the best way to advertise their products is to spend valuable time on research and development.
For those who plan huge investments in package and advertisement must acknowledge that above all, finding the right package to protect their products is extremely important. If you don’t know where to start you can always find custom packing boxes suitable for the qualities of your products. You should consider that investing in proper protection for your products is a wise choice. Because damages are unavoidable especially in stores or during shipping a reason why it’s necessary to make from your product packaging durability a priority investment.
The importance of the Colors
In marketing, the psychology of colors is maybe one of the most influential aspects when it comes to persuasion. Studies have shown that human brains favor immediately recognizable brands that make color an essential aspect when planning a brand identity. If you in doubts regarding the right color or your product package you should take in consideration color trends for both men and women. Researchers have shown that predicting your client’s reaction to color appropriateness is much more important than a certain color. 90% of people’s decisions are influenced by the color of the products after quality. Knowing how to handle these factors when you plan an investment in advertisement can bring you incredible benefits.
Reflects Quality
You know that in order to draw attention to your products, nice color and the brand name are not enough. Most of the times, a product package reflects its quality too. Just think about a product you enjoy very much. What attracts you the most? It’s the color or the way is packed? There is no doubt when a product package is attractive, difficult to damage and communicate an attractive and trusty proposition to your clients will be very likely to have success.
Draws Attention
Truthfully, people are attracted by your product shape, name and color. If someone chooses your product after spending important minutes in from of many important and different brands, it means you’ve found the perfect style. Think about someone who’s planning to buy chocolate but is feeling overwhelmed by too many alternatives packing is the first thing she notices.
A good package is one that draws attention and highlights your products’ features and qualities. It might not be too easy to find the perfect package for your products, but it helps to know the importance of these aspects. Even though some customers don’t recognize the way a certain package affects their decisions, is good to identify small features they’re looking for in a product.
There is no doubt that the way you design your product package can have a huge impact on consumers decisions. Once you know your market and people’s needs, you’ll know the best choice regarding your product’s packaging. You should not underestimate the importance of color psychology and quality. Beautifully made packages can drive insanely sales if it’s done properly. You have to find a story behind your product, a reason why people should buy it. A well-developed product would make people attach emotionally as well as a good color. If people have beautiful memories to associate with your brand’s color and design, it will help your business in the long term. The packaging is an important aspect of marketing. Most of the times, a good package is the last “ad” someone will before unboxing your product. A reason why effective packaging is essential if you wish to draw the necessary attention towards your brand.
A successful brand will always know what their consumers’ needs are. A great idea would be to give your consumers what they want by developing the right package to fulfil their wishes. Your next investment should prioritize a product packing that highlights your products qualities and customer’s needs. That means your product package should have a protective function even after has been purchased. If you don’t know where to look, you can always search for successful packing stories. Take some notes and see how the biggest corporations have made their products that famous through the right product packing.
