5 Tips to Improve Your Video Content Creation
Video content has become a priority for brands and creators alike in recent times, resulting in a global digital video ad spend of $176.63 billion in 2023. Given that this year’s figure is set to be even higher, now is the time to fully embrace video content creation.
However, only the brands and creators that adopt a robust strategy that reflects the modern landscape will thrive. Here’s all you need to know about launching or upgrading your video content campaigns in style.
Why Focus on Video Content Creation?
The amount of money spent on video marketing instantly underlines its appeal. Over 90% of businesses now incorporate video marketing into their strategy, and it is cited as the best-performing format more frequently than any other solution. An effective video marketing strategy will:
- Make your brand more memorable, as up to 95% of the message can be retained by the user.
- Generate more leads as consumers respond well to seeing products and the people behind the brand.
- See a positive ROI, something that 83% of marketing experts agree comes from video marketing.
- Reach a larger audience by breaking down issues like language barriers thanks to easily digestible content.
In other words, video content doesn’t only allow you to keep pace with your competitors; it actively supports your growth.
5 Top Tips to Enhance Your Video Content Creation Strategy
Understanding the need for a strong video marketing campaign is one thing, but actively building one that strikes a chord with audiences and unlocks the desired results is another. Here’s how you can transform your campaigns in five easy steps.
#1. Invest in Professional Production Values
Video content creation is now more accessible than ever before. In fact, you only need a smartphone and an internet connection to publish content. However, consumers now have access to more content than ever before and will naturally skip past videos that fall below expectations and are difficult to watch.
Creating quality videos requires the right video and sound kits, as well as editing software. Hiring a branded video production saves you from investing in this equipment while simultaneously allowing you to tap into the experience and expertise of professional crews. This ensures that every video boasts the quality needed to keep audiences engaged.
#2. Focus On Authentic Storytelling
Great footage and audio levels will set a professional vibe, but it’s the narrative that gets people emotionally invested in the brand. Knowing your audience will give you a foundation upon which to build. Following this, you should place emphasis on creating an emotional arc that delivers a satisfying conclusion. The key with video is to show rather than tell.
You can inject some humor into the videos depending on the brand and style of the video. Meanwhile, using personal experiences from the brand to create an emotional connection with the viewer gives them a reason to care. In turn, they will be more likely to give your products more attention too.
#3. Create For The Viewer
Many businesses and content creators fall into the trap of making what they think are the best videos. Ultimately, though, you need to put yourself in the consumer’s shoes and consider what they want. More importantly, you should think about the factors that can actively encourage them to take the desired response. Strategic planning is key.
Using explainer videos to showcase a product’s features or show users how to get more out of your services is a great choice. The power of testimonials, endorsements, and success stories can also have a significant impact on consumer habits. When combined with honest insights into the brand from real people, you should see positive results.
#4. Invest In Post-Production
Editing is a vital step in the video production process, not least for short and snappy digital videos. It is the key to bringing your content together and keeping users engaged throughout the emotional journey. Going the extra mile to complete the steps others often overlook can work wonders for viewing figures and the overall impact.
Adding subtitles is very useful as 75% of consumers watch some videos on mute. Meanwhile, adding the right meta titles and descriptions will boost SEO and let people know what the video is about. Timestamps are another vital tool that allows users to easily scan through a video until they find the relevant parts for them.
#5. Create Content For Multiple Channels
Finally, you must remember that your video content won’t only appear on your website. As such, you need to create a combination of branded videos for your site or YouTube channel, as well as social media cutdowns. The latter should be concise and engaging clips that capture the user’s attention and leave them wanting to learn more.
Younger audiences are particularly responsive to short-form content. However, you also need to consider the presentation of your videos for different channels and devices. For example, it may be necessary to have a combination of landscape and portrait videos. As long as there is a sense of brand consistency, your video content creation strategy will soar.
The Final Word
Video content creation should now be a priority for all marketers and business owners. Whether you take the in-house approach or hire an expert, engaging videos will ensure that your brand becomes unforgettable.
