5 Tips To Build Natural Backlinks Faster
Contrary to popular belief, simply publishing high-quality content isn’t the only way to get Google to discover and rank your content. You yourself will have to start promoting your website through any means necessary to increase your audience. To get your content out there and increase web traffic, you can always rely on building natural backlinks. Thankfully, it’s a lot simpler than you might’ve initially thought.
Defining Natural Backlinks
A Google-friendly backlink portfolio often features link diversity—a strategy of obtaining links from a variety of domains. However, a “natural” backlink is still a foreign concept to many bloggers.
Backlinks, also referred to as incoming links or one-way links, are links from one website that redirect the reader to another. Major search engines view backlinks as a sort of “vote” or “vouch” for a certain page. Webpages with a higher website backlink count tend to result in a higher organic search engine rank. There are several tactics for building backlinks, but in the end, a meaningful backlink should meet the following criteria:
Natural in context—relevant to the targeted page
Provides value—offers additional information that the reader finds worth their time
Has an anchor text—appropriate text integration with the linked page’s content
Landing high-authority backlinks—backlinks from trustworthy, reputable sources (namanmodi.com)
5 Tips on How to Build Backlinks Faster
In the olden days, bloggers had to actively build SEO backlinks to get a head-start on their off-page SEO, improve rankings, and so on. Today, there are other faster ways that you can implement to get backlinks.
1. Reclaiming Unlinked Mentions
This is arguably the easiest, fastest way to build high-quality, natural backlinks. An unlinked mention is when a blogger has included your brand in a post but hasn’t provided a link to your website. You can simply reach out to them via social media or by dropping a comment on the blog post, politely requesting that they add a link to the relevant piece.
To get started, simply be on the lookout for bloggers who mention your brand, product, or articles. You can do this by utilizing Google Alerts, a free service that keeps you in the loop regarding who is mentioning your brand and when. However, for more insightful data regarding your brand’s mentions, feel free to make use of more premium services like BuzzSumo or Mention.
2. Refreshing Outdated Articles
Oftentimes, you’ll come across old research articles or reports that haven’t been touched up in a while. You can take advantage of these articles by examining how many website backlinks the article has. If there have been new findings relevant to the research piece, you’ve stumbled across something immensely profitable.
You can build backlinks by creating a fresh piece with more relevant, updated data. After publishing your content, send a quick message to those who’ve backlinked to the old article and inform them of your updated take. You’ll usually receive backlinks in a matter of days and, hopefully, establish a long-term relationship with new bloggers and journalists.
3. Building Relationships With Influential Bloggers
Speaking of establishing relationships with others, you should also note that the influencer market isn’t just limited to Instagram. BuzzSumo has a Find Influencers feature that lets you sort through a list of popular publishers of a variety of niches. Go through the list, take note of the most popular influencers, and reach out to them.
You can do this by visiting their Twitter page or blog and leaving a top comment on their post to force a response from the influencer. Additionally, you can also ask these experts to conduct interviews and post them on your site. They’ll most likely provide a backlink to the interview on their site.
4. Buying Backlinks
While Google clearly states that buying backlinks is against their TOS, the tech company will have a difficult time proving any shady doings behind the scenes are taking place. Even to this day, countless bloggers resort to purchasing website backlinks from providers, which can yield short-term spikes in traffic.
In essence, to buy backlinks, bloggers pay a service provider to get their work published on an affiliate site. If you’re seriously considering buying backlinks, make sure to check out pricing of reputable providers to see whether their services fit your budget.
5. Guest Posting
Guest posting is undeniably one of the easiest, fastest, and most effective ways of building natural backlinks. When done right and on authoritative blogs, you’ll have access to a wider market and have a greater chance at driving tons of traffic back to your blog.
You can use SimilarWeb to gauge how much traffic the website attracts to determine whether guest posting on their site is worth the effort. Guest posting is typically a free service, but some blogs offer a few bucks to their top contributors—just something to keep in mind.
And there you have it: five ways for you to build website backlinks faster. While we understand that these strategies aren’t for everyone, as many folks out there prefer actively creating links, there are more efficient ways of increasing search traffic and search engine rankings.