5 Tips for Improving Your Blogger Outreach
If you want your business to succeed in this modern age, then you will have to try a mix of marketing methods rather than focusing on a single marketing technique. With digital marketing taking over traditional marketing, a lot of things have changed in the past decade, and a lot of new marketing techniques have surfaced that can take your business to new heights. Blogger outreach is among these marketing methods, and if you use it right, it can do wonders for your business. With blogger outreach, you put out your brand, product, or service in front of a blogger who has a big audience. The blogger then promotes your business on their blog, earning you goodwill and more potential customers.
There are so many benefits of blogger outreach for any sort of business. It allows you to attract a good number of customers without spending too much, helps you establish trust with them, and earns your business some credibility. But if you want to enjoy these benefits from blogger outreach, you will have to do it the right way. Below I have mentioned a few tips that can help you improve your blogger outreach service and will make sure that you get the best results.
Finding Influential Bloggers in Your Niche
The first step in blogger outreach is to find a blog on which you will promote your brand. A lot of businesses don’t work hard enough when it comes to finding the right blog. They just go with the first one they can find. It is important for you to do thorough research and find blogs that are not just relevant to your niche but are quite popular as well among your audiences. Use every tool available at your disposal from Google and LinkedIn search to SEMRush to find out the right options. If you feel you would not be able to single out the right blogs, then you can also consider hiring a blogger outreach agency.
Follow Them on Social Media
Another great tip that you must keep in mind is that you need to follow these bloggers on social media. That way, you will be able to know more about the blogger and how they do things or communicate with the audience. Also, following them from your official business accounts will show them that you take an interest in their work. You should also try to engage in open conversations on their social media to build a connection with the blogger. That can help you strike a good deal with them in the future.
Observe Feedback on Their Blog
Once you have checked the popularity of the blog and have made sure that it is relevant to you, then the next thing you need to do is how well received that blog is among the audience. Check out the comments on their website and see what kind of feedback the blogger is getting from its readers. Also, observe whether the blogger answers those comments thoroughly or not. A good and effective blogger takes their time and engages with readers, which makes them more trustworthy in the eyes of the audience.
Pitch the Right Topics
Just because the blog is relevant to your niche does not mean that every topic related to your brand or product will go on their website. Instead of going in blind and pitching a topic out of the blue, you must do some research and come up with topics that the blogger will be more than happy to publish. For that, all you have to do is go through their previous blogs and find the one element they are paying attention to, and how you can connect your brand with it.
Writing Outreach Email
Writing an outreach email is normally the first step, and it is also where most people fail. Bloggers receive tons of emails for collaboration and promotion every day, and if your email is written just like others, then they will discard it instantly. So while writing the email, write about how you have built a connection with their blog. Tell them what you find fascinating about their blogs and why you choose them for outreach. Show real interest in the blogger, and you are highly likely to get a response.
