5 Strategic Ways to Incorporate Social Media Into Your Website to Boost Your Online Presence
Why did the website go to the gym?
To build an online presence.
All jokes aside, if you want to establish and boost your brand’s online presence, one effective approach is to include social media elements in your web pages. Data shows that online stores and websites with a social presence get an average of 32% more sales than those without, highlighting the importance of building an online presence to boost your profits.
While there are many ways to increase your website’s online presence, a strategic tactic is to integrate social media into your site. Besides promoting your new website for free, it’s also a great way to boost your online presence, brand visibility, traffic, and sales.
Start with the five tips below.
1. Display Your Social Media Feeds on Your Website
One of the simplest ways to incorporate social media into your website is to embed your social media feeds directly into your site.
Doing so lets visitors see your latest posts and updates on your website. It helps you engage your visitors better while encouraging them to follow you on social media.
Make the most of your embedded social media feeds on your website with these quick tips:
- Choose the right platform. You can’t display all the feeds from your social media pages. Choose the platforms to embed content from, ideally those that are most active or those with content that aligns with your target audience and brand image.
- Use official embed tools. Use the social media platform’s official embed tools to ensure compatibility and a smooth user experience. For instance, Facebook has a Page Plugin feature that allows you to embed and promote your FB page on your website.
- Customize the appearance. Modify your embedded feed’s appearance to match your website’s design. Doing so provides a more seamless experience for your website visitors.
- Optimize for mobile devices. Optimize your embedded social feeds to display on mobile devices. Doing so helps ensure visitors can see your feeds and browse through your content easily, regardless of their mobile device’s screen display size. For example, the captivating photo dump captions on your embedded Instagram carousel posts should be easy to view on your website, whether users are on desktops or smartphones.
2. Add Social Media Share Buttons
Include social media share buttons on your website so visitors can share your content with their followers easily.
The more website visitors share your content, the more chances you have of increasing your posts’ reach, boosting your brand’s presence, and driving additional traffic to your site.
It also helps establish your brand as an authority in your industry since more people are exposed to your content.
Use social media share buttons effectively with these tips:
- Make your social share buttons easy to access. Place the share buttons in a prominent location on your website, where your visitors can easily see and access them.
- Provide shareable content. Ensure your website content is relevant and share-worthy to encourage your visitors to share your blog posts, articles, and other content. For example, add Facebook and Twitter share buttons to your complete review of ExportYourStore blog post page.
- Track performance. Use analytics tools to monitor your share buttons’ performance and assess how they impact your website’s traffic, engagement, and overall online presence.
3. Use Social Media Widgets to Display UGC
Social media widgets let you display User-Generated Content (UGC) on your website, such as Twitter or Instagram posts.
The widgets allow you to share relatable content from customers featuring your brand or products on your site, helping you connect better with your audiences.
Follow these tips to use social media widgets on your website effectively.
- Customize your widget’s appearance. Customize your social media widgets to match your website’s color scheme or theme. The beauty brand Florence by Mills’s social media widgets for Instagram below is a classic example.
- Showcase your established social media presence. Use your widget to showcase your active social media presence by displaying your recent posts and follower count.
- Encourage engagement. Entice your visitors to engage with your social media pages by adding Call-to-Action (CTA) buttons to your widget.
- Update regularly. Constantly update your social media widgets with new content to help keep your website visitors engaged and interested in your brand.
4. Create a Social Media Landing Page
Social media landing pages are dedicated pages on your website that show your social media profiles and encourage visitors to follow you on social media.
It’s a great way to increase your social media following while driving more traffic to your site since visitors can see all your profiles in one place.
Learn from these best practices for creating a social media landing page.
- Ensure that your landing page’s purpose aligns with your goals to expand your brand’s online presence and overall marketing objectives.
- Use high-quality images and graphics to make your social media landing page appealing, attractive to visitors, and driving conversions.
- Avoid clutter and keep your social media landing page clean and simple, with easy navigation and a compelling CTA.
Also, use your social media landing page for other purposes, such as local lead generation, to help you make the most of this social media and website integration.
5. Cross Promote Your Social Media Profiles and Website
Promote your website across your social media pages and your social profiles on your site to help get more eyeballs and traffic to both.
For example, you can encourage your visitors to follow you on social media by displaying links or clickable icons on your profiles.
You can also include a link to your website in your social media posts and bio, like the eyewear brand Jimmy Fairly does in its Instagram profile.
Cross-promoting helps connect your website and social media presence, making it easier for your audience to find and engage with you across multiple platforms.
Additionally, create unique content for each platform to keep your followers engaged and drive traffic back to your website.
Combine the Power of Your Website and Social Media
Incorporating social media into your website can boost your online presence and help your business reach a wider audience.
Be strategic with your approach, from embedding social media feeds to creating a dedicated landing page.
Start implementing this guide’s strategies and see how well they work to increase your online presence, drive more traffic to your site, and help you achieve your business goals.
