5 Social Media Marketing Tips
Every Business Should Know
Are you running out of ideas for your brand or business’s social media content? Almost everyone has a presence on at least one social media platform. Because a vast majority of audiences are on these platforms, businesses followed as well. Thus, over 91% of businesses in the United States use social media in their marketing strategy today. In this guide, we’ll give five social media marketing tips to help you gain an edge over your competition.
Tell Stories When You Create Engaging Videos
Today, all social media platforms support videos and images. You can even find platforms focusing on video content. When you create online content for your brand, focus more on video content.
Videos are the most popular content types today. Take advantage of this phenomenon to tell a story. If you get creative with your pitches, you’ll hook your audience well.
Sell and Market on Instagram Shopping
Instagram is now more than a simple photo-sharing app. On Instagram Shopping, you can put up your products for promotion. It’s a wonderful way of maximizing social media advertising.
However, for this to work well, never forget to optimize your Instagram. Consider using the best SEO for your Instagram page. Add the correct product tags and details to make it easy for interested customers to find.
Engage with User-Generated Content
Don’t focus on creating social media posts alone. Acknowledge posts your clients create featuring your products or brand. Like, repost, and comment on their posts, too. Read their post captions and check their image clips. Make sure their content is appropriate for social media use and aligning with your brand. Engaging with or reposting user-generated content helps create an online community.
Educate People with Your Social Media Marketing Strategy
Notice how you get more engagement when sharing educational facts with audiences. If it’s not a big part of your social media marketing, now is the time to do so. Be wary of sharing misinformation since it can destroy your reputation. Write blog posts, eBooks, how-to articles, and videos to teach and inform. Out of the 4.33 billion social media users, create something your target audience will enjoy.
Bring Your Brand to Life, Give It a Face
Last but not least, ensure your brand connects with other people to reach them on a deeper level. One way to make your products more relatable to target customers is to give them a face. The person acting as the face of your brand can be a charming employee. The same person is in charge of engaging with people online. For example, they could introduce your office’s appearance. They will also be the front when posting short live videos and other content.
