5 Reasons Why Everyone in Marketing Should Have Graphic Design Skills
Marketing is fast-paced and ever-evolving. There’s always something new to learn, and tactics can grow outdated quickly. To stay relevant in this field, you need to adopt new skills and learn new trends. Getting to grips with graphic design skills will improve your professional development and make you an attractive prospect for potential clients.
So, what’s with graphic design that makes it indispensable in marketing? To find out, here are 5 reasons why marketers should have graphic design skills. Let’s dive right in.
1. Better Communication with Text and Image
The importance of illustrations and print media is still substantial, especially when marketing new products. According to Fast Company, content that has images and video is likely to be remembered than one without.
Marketers who are good at graphic design have a unique blend of skills that help them to understand audiences better. They are able to paint a clear picture faster and better for their audience.
2. Lower Operating Costs
It costs about $150 an hour to hire a high end experienced graphic designer and roughly $50,000 for a graphic design agency. These rates can increase depending on your project specifications. That is before you factor in revision costs.
If you don’t have that amount of money to spare, take a graphic design course. There’s a lot to learn before you get it right. However, it is worth the time and effort.
3. Graphic Design Skills Improve Creativity
A single strategy won’t work every time in marketing. In fact, what works for a company today might not be effective a few months or years down the line. You need to tap into your creative resources for innovative ideas.
Graphic design helps to bring out your creative side. Combined with your marketing skills, you will be comfortable creating a marketing strategy from scratch complete with visual representations.
4. Experiment with New Technologies
Knowing how to use software like Photoshop and Banner Maker isn’t a reserve for the tech-savvy. In fact, Photoshop skills are a mandatory requirement for modern day graphic design jobs.
However, when choosing a particular software for graphic design marketing, make sure it meets your specific design needs. Ask experts or read software reviews to find out which is the best software for your requirements.
5. Understand Clients Better
Communication skills are essential in both marketing and graphic design. Marketers and graphic designers have to articulate ideas to clients, employers, and companies. This calls for excellent communication skills and better visualization tools.
Having essential graphic design skills will help you to create prototypes and visual elements that drive the point home quickly. Problem-solving skills are also necessary for many fields, including marketing. Learning graphic design will push your boundaries to create better concepts and sharpen your problem-solving skills.
The question, “Do I need graphic design skills?” has been popular among marketers for a while. With technology becoming central in marketing and people’s lives, there isn’t a better time to hone your graphic design skills.
While at it, don’t forget to sharpen your essential marketing skills by learning new trends. Check out our posts for more useful pointers.