5 Marketing Tips for Your Small Business
As a small business owner, you already know that the world isn’t going to hand you anything. While the path you’ve chosen can be difficult, it’s also incredibly rewarding.
Owning your own business and working for yourself is the American Dream. It can provide freedom, flexibility, and wealth. Most importantly, it allows you to pursue something you’re passionate about.
However, in order to be successful, you need to figure out how to market your brand. If consumers don’t know about you, they won’t buy from you. We’re here to help.
Keep reading for our top five marketing tips for small businesses.
Build a User-Friendly Website
Learning how to start a small business in this day and age means beginning with a website. Your website will not only serve as a digital storefront but also as the face of your company. You need to make a good impression on consumers.
This means building a user-friendly site that caters to the user. A user-friendly website:
- Is intuitive and easy to navigate
- Uses multiple forms of media to keep users engaged
- Is visually appealing, but not overwhelming
- Loads quickly
- Is searchable
- Is optimized for mobile devices
If your website is a chore to use, consumers won’t stick around long. Instead, they’ll find the same products or services from a company that has a better website.
Implement an SEO Strategy
A small business must implement SEO into their online marketing strategy. Search engine optimization is how search engines find relevant information, products, and services based on keyword searches.
The better your SEO rankings, the more visibility you’ll have in front of your target audience. You can boost your SEO by:
- Perfecting your on-page SEO (keywords, metadata, meta descriptions, etc.)
- Using multiple forms of media throughout your site
- Getting backlinks from credible websites
- Using internal and external links
- Researching and implementing effective keywords
SEO is a complex algorithm that changes on a regular basis. However, it’s vital to your online presence and is the staple of organic website traffic.
Get Active on Social Media
Next, one of the best marketing tips for any small business is to create social media profiles. Over 72% of Americans have a social media account, making this one of the best ways to build brand awareness. Build followers by posting relevant and engaging content.
You can also pay for increased exposure using the platform’s paid advertising services. These can be incredibly effective for targeting specific demographics of people, tracking your ad performance, and learning more about your audience.
Use Paid Advertising Services
There’s a decent level of small business marketing success to be found in paid advertising services. Pay per click advertising, for example, allows you to pay for measurable influence.
Through PPC advertising, you can publish an ad on another website. You pay the host site for each click your ad receives, rather than a weekly or monthly fee. For example, if you provide fake pay stubs for remote workers or independent contractors, you could get your ad on a website devoted to entrepreneurs and small business owners.
Develop an Email Campaign
Finally, consider building an email list composed of past, present, and future customers. You can entice them with rewards, discounts, free services, etc. Once they join, they’ll be sent automated emails a few times a month to remind them about your brand.
Offer value in your emails (more discounts, exclusive offers, etc.) to keep them invested. Then, you can continue to plug your products and services to an audience who’s already shown interest in your brand.
Small Business Success
Running a small business isn’t for the faint-hearted. It can be trying at times. However, if you’re in it for the right reasons, you’ll find all the self-motivation you need.
