5 Best Ways to Grow Your Business Using TikTok
Social media has long been a valuable tool for businesses to use. Billions of people have at least one social media profile, and it is a great way to do everything from engaging with your customers to market your product or service.
While there are several popular platforms, none are currently as popular as TikTok. Despite only being around for a couple of years, the app is believed to have over a billion monthly active users.
To most people, it might look like TikTok is simply an app for dancing to music, or making silly videos, populated by teenagers and young adults. However, it is so much more than that. TikTok is an incredibly valuable tool for businesses to increase their reach, get more customers and grow their brand.
With that in mind, this article is going to go over some of the best ways to use TikTok to help grow your business.
Take Time to Learn the App
Before you ever make a post on TikTok, you need to take some time to learn the platform. If you try to make content right off the bat without knowing about the app and who uses it, your foray into TikTok could be doomed from the start.
It is quite different from other platforms as it isn’t about perfection, but about producing authentic content and not taking yourself too seriously. It is much more casual, and anything that is too professional or buttoned-up might not see a lot of success.
You should watch a lot of TikToks, especially from other brands and creators in your space. Learn what works, what doesn’t and how to succeed. In addition to learning about how the app operates, you also need to learn some of the other ins and outs. For example, gaining more information about when should you publish TikTok videos can be crucial in making sure you can grow.
Create Unique and Fun Content
Once you have an idea of how the app works and what users respond to, a great way to expand the reach and success of your business is by creating content. You should create content that is topical and is what your followers and viewers expect and want to see from you.
This content can vary greatly depending on your business and what you sell. A company that makes tools may post videos about how to use these tools or some innovative ways to keep them working great. A massage therapist could post videos of specific techniques and a restaurant could post some of their dishes, or behind-the-scenes content from the kitchen.
The opportunities are truly endless, and this is a platform where you can take an idea and run with it, without worrying if it will be professional enough. Remember, while your goal with TikTok might be to grow your business, your videos can’t just be giant ads, they also need to entertain, inform or educate those who watch them.
Make sure you are consistent with your content as well. Not only in terms of the style of videos you do, but also how often you post.
Engage with Your Audience and Potential Customers
In addition to posting relevant and quality content, you also need to engage with your audience and potential customers. Engaging with them is a great way to build a relationship, create loyal fans and customers, and generally improve their experience and show them you care.
You can interact with them in the comments section of your videos, or even venture onto their page and like/comment on their videos. Engagement and interaction is the name of the game on TikTok (and any social media platform) so don’t shy away. You could also ask your audience what they would like to see, and use their input for future pieces of content.
Consider Working with Influencers
Influencer marketing has taken off in a huge way recently. In fact, brands are expected to spend around $15 billion on influencer marketing by 2022. By using an influencer, you can get your product or service in front of many more eyes, without having to do the legwork yourself.
Of course, for best results, be sure to work with an influencer that is in a similar niche to yours. If their audience isn’t your target market, the partnership might not be a success, so be selective in who you work with. You should be sure to choose someone who your target would enjoy, and who is in-line with your brand and values.
Advertise on the Platform
While creating your own content and fostering relationships on the app can help grow your business, it isn’t the only method you have on TikTok. Another option you have is to advertise on the platform. There are several different ways to advertise on TikTok, such as sponsoring hashtag challenges, to native ads, to brand takeovers and branded lenses.
All of these can help get your business in front of more eyes, which could yield great results for your company. When creating ads, make sure they are interesting and memorable, as many users will tend to skip past ads or not look at things like branded lenses or hashtag challenges unless they are interesting in nature. So if your ads and sponsored challenges are unique, fun, and memorable, they should work well on TikTok.
We hope this guide has been able to help you learn a couple of great ways to grow your business with TikTok. If used correctly and authentically, it can be a great tool for giving your business a boost!