5 Benefits of Custom Buttons
for Your Marketing Strategy
People love promotional goodies. One survey by Promotional Products Association International found that 71% of respondents received a promotional product in the last year. Of these, 52% did business with the advertiser after getting the product. When it comes to marketing, it’s hard to pass up opportunities like that! So whenever you can and your budget allows it, try to take advantage of this marketing strategy to give more visibility to your brand. To do this you can use any of the ideas included in this vast collection of promotional products categorized by type of product.
However, when it comes to marketing, some promotional products can be unwieldy, expensive, or bland—so how do you find the right giveaway item? That’s where custom buttons come in. Here are 5 advantages of custom buttons for marketing.
Easy to Customize
With custom buttons, it’s easy to find the look and feel you’re going for. The best ideas for buttons include colorful designs for logos, company slogans or taglines, and attention-grabbing branding.
This easy customization makes them great for everything from restaurant promotion to campaign buttons.
Multiple Designs for Personalization
Linked to the above, custom buttons allow you to highlight opportunities for specific audiences. This could include things like selling services to small business owners versus marketers, or promoting a kids’ night at your venue versus a gala for old older audiences.
Best of all, employees can use them too. Your employees are at the frontline of your advertising efforts, so when they wear custom buttons it increases your brand’s visibility.
You might even want to customize your buttons according to the kind of customer interaction you want to encourage. For example, you could try buttons that prompt customers to ask about certain products or to check out a display.
Cost-Effective Marketing
Custom buttons are relatively inexpensive, to begin with, but the more you buy, the cheaper each becomes. This means that if you have a trade show booth, you can count on getting as many buttons as needed.
Even if you’re busy with other things, buttons are simple to hand out. Plus, any buttons you don’t hand out can be distributed at another event, provided they don’t include time-sensitive details.
In addition, if you’re a local business, custom buttons are a great way to target an audience within your community. Instead of Working with traditional ads and marketing to narrow down your specific audience’s geographic location, you can advertise to your target audience right where they are.
Small and Simple
When marketing with trade shows, you don’t want to offer another flyer that will be forgotten at the bottom of a bag, but you also don’t want to provide cumbersome products. Trade show attendees don’t want to walk away with huge items, especially if your booth is one among hundreds or even thousands.
While attendees may not change into a shirt, buttons are easy to hand out and easy to add to shirts, bags, hats, and lanyards.
Spread Brand Awareness
Custom buttons for an easy way to spread brand awareness, including promotion apartments with colorful, unique, details.
They also allow you to take advantage of “walking billboard” marketing: the more people who wear your design, the more your brand is showcased. And the more buttons out in the community, the more your brand’s exposure and visibility increases.
Reaping the Benefits of Custom Buttons
It’s important to note that you’ll only reap benefits if you choose your source carefully. Printing custom buttons is easier than ever these days, meaning new and inexperienced sellers can use technology to sell inferior products. Do your homework to make sure you’re working with an experienced shop that can offer guidance on design and strategy as well as quality products.
