4 Ways to Increase Social Media Engagement
for Your Business
In this digital world, if your business does not have a healthy social media presence, then you are not making the best out of it. Having a healthy presence on social media can help you increase your ROI dramatically. But that is not all you need to do! You also need to make sure that you are engaging with your audience consistently. In this article, I have mentioned a few simple ways that can help you improve engagement on social media, let’s have a look:
Add Images to Your Post
A lot of people make the mistake of sharing several posts without any picture. That is something that every new business owner should avoid on social media. A good picture is what catches the attention of the people, and you can communicate the same thing you wanted to communicate with the help of an image. For example, if you are sharing an announcement, consider adding a clip-art image with an announcing mike on it or captivating text, which will catch the attention of the user.
Share User-Generated Content
While it is important for you to come with original creative content and post it regularly, you also need to add a personal touch for your brand as well. That can be done by sharing user-generated content. All you need to do is ask your followers to share their pictures with your product, or you can also create some challenge or campaign in which they can take part. You can also browse over to the following link to see more benefits of user-generated content. If you are a shoe brand, for example, all you need to do is ask your followers to share a picture of them wearing the shoes, and you can offer them a gift hamper in return as well.
Do Not Ignore Comments and Messages
If you want to increase the engagement, you will have to commit fully to the task, and you will need to engage with your audience on a personal level as well. You will be getting a lot of comments on your posts and messages in your inbox, and you need to make sure that you are answering them as quickly as possible. While it may not be possible for you to answer all of them, sometimes, you still need to answer the maximum number of comments. You may also have to hire a separate person to take care of online community management.
Another thing you can do to boost your engagement is host giveaway contests. The process is simple and easy. All you have to do is come up with an interesting question or puzzle which you will ask your followers to answer. You can put a time limit on the Quiz, and once it is done, you can pick a winner. The winner can be chosen via a draw, or judges can also choose. But who does not like free things? People love to participate in contests.