4 Ways to Connect with Your Customers
Customers are essential to the growth and profits generated in any business, regardless of industry or size. For that reason, it is vital that all companies invest in strategies to enhance the customer experience and improve customer relationships. Quality customer service has the power to improve brand image, boost sales and increase profits.
With this in mind, here are four ways to connect with your customers:
Improve Your Customers’ Digital Experience
In today’s digital age, many consumers rely heavily on online resources to browse and make purchases. For that reason, it’s crucial that all modern businesses have an online shop and website that is professional and has been optimized to provide a user-friendly experience. To achieve this, all businesses should consider investing in managed services for their website and digital projects.
For instance, digivante.com offers a variety of fully managed solutions that have been designed to enhance your customers digital experience and ensure that your website and other online projects continue to run in the most efficient way possible.
Connect Through Social Media
Social media is a powerful marketing tool that gives you the unique opportunity to connect with your customers on a more personal basis. A recent study by Sprout Social found that a massive “76 percent of people asked were more likely to buy from a brand they felt connected to on social media than a competitor.” What’s more, most social media platforms like Facebook and Twitter allow you to set up a business account and post content for free. All businesses should therefore be taking advantage of social media as an effective way to connect with their target audience and build valuable relationships with their customers.
Here are some useful tips to help you connect with your customers on social media:
- Include videos and images to make your content more interesting.
- Use social listening tools to determine what content your audience is interested in – this will help you create content that your audience will find useful, informative or entertaining.
- Reward your followers by offering competitions and contests.
Understand Your Customers
Getting to know your customers on a more personal level will help you connect with them and provide a higher level of service. Fortunately, there is a massive selection of tools that can help you gather valuable information on your customers.
For instance, Google Analytics can provide you with a huge variety of information on your target audience including demographics, interests and shopping trends. You can then use this information to create more effective targeted marketing campaigns and determine the best ways to reach your customers.
Deal with Complaints Efficiently
The majority of businesses have to deal with some customer complaints or negative feedback. The important aspect is how well your business handles any complaints. In order to protect your brand image, make sure you respond to any customer concerns swiftly and efficiently.
Keep in mind that negative feedback travels fast in the digital age, especially through social media platforms. It is therefore in your interests to resolve any issues quickly and provide the best level of customer service possible. Responding to customer queries and concerns in a public sphere is an excellent way to demonstrate your attentive service to other potential customers.