4 New Ways to Scale Your
Social Media Campaign
Social media has become an indelible component in today’s marketing mix. In 2021, 4.48 billion people used social media platforms worldwide, which is a huge rise from 2.07 billion in 2015. The average social media user engages with an average of six various social media platforms and spends 2 hours 24 minutes on social media every day.
These figures show that social media is crucial to ensure fast growth. In this article, we’re sharing 4 new ways in which brands can use social platforms to scale their social media campaigns.
Focus Your Efforts
Having a strong and varied social media presence makes your business look more credible, but the wide range of social platforms makes it quite difficult to know which ones to choose in order to get the optimal results.
The first step towards focusing your social media efforts is understanding where your audience hangs out. If you’re wondering how to identify target audience details and where your potential customers are present online, there are several ways to go about it: you can look at your website analytics and social media analytics in order to gather demographic information, check out your competitors to see who they are targeting, etc.
Start with Facebook and Instagram and once you feel confident, look at expanding to other social sites. Which platforms you choose will also depend on your business. For instance, if you often share video content, YouTube might make the most sense.
Create and Curate Content
Although creating high-quality content seems like an obvious step, it’s not an easy task. The content you produce needs to reflect your brand identity, be relevant to your target audience, compelling, and valuable. Instead of constantly posting static images, consider creating videos of your latest offerings. In addition, make sure there’s a personal touch. For instance, you can publish posts of yourself sharing information about your products and services.
Besides content creation, you should also try content curation. Content curation is the process of sifting through content that your target audience finds valuable and repositioning it in a manner that serves your brand. This strategy is a great way to keep up with social media algorithms’ demands because it provides a quicker way of engaging the audience. In fact, research has shown that 60% of B2B marketers consider content curation to be the primary driver for online engagement.
Experiment with different types of content to determine what people like seeing and build on that.
Use Automation Tools
When it comes to scaling your social media marketing campaign, consistency is crucial. However, because many brands lack the time and resources to handle routine social media tasks, maintaining consistency can be challenging.
One way to solve this is by using social media automation tools. Social media management tools will help you make your social media efforts more efficient without initial investment in human resources. They will also automate your marketing campaigns and post on different social platforms for maximum exposure and engagement.
By taking advantage of social media automation tools, you’ll be able to keep a strong brand identity on multiple social media sites and easily scale your online campaigns.
Start Working with Influencers
Working with celebrity influencers might be impossible for small brands but did you know that partnering up with micro-influencers can bring you even more benefits in the long run? Why? Because while micro-influencers might have a lower reach (they have between 1,000 and 100,000 followers), they also have higher engagement rates.
Because the micro-influencers focus on a specific niche and are regarded as industry experts or topic specialists, they have much better chances of engaging their audience. Many of them will even promote your business for free access to your products without any monetary compensation.
You can find the right influencers for your brand by following social mentions, checking influencer marketing platforms, and researching hashtags. The right micro-influencer might even be among your followers, so make sure to look there too.
Scaling your social media marketing campaign is crucial to reaching today’s consumers and achieving growth. Understanding and using social media effectively can help you boost your marketing efforts and grow your business much faster.