3 Top Tips to Integrate Social Media into Your Investor Relations Strategy
Your investor relations website might be the most important source of investment information on the web, but it’s not the only source.
In today’s ultra-connected world, your shareholders hop on their phones to investigate their opportunities anywhere they can click. They’re scrolling through Twitter, LinkedIn, and other social media apps to get the lay of the land.
Social media plays an important role in your communication strategy. Yet, as a new frontier of investor relations, it’s not always clear how to leverage these platforms in your favor.
For more insights on how to incorporate social media into your vision, keep scrolling. Here are five simple tips to help your IRO team.
1. Link Your Accounts to Your IR Site
What good is social media if you don’t make it obvious you’re on it? Any IR consulting expert will recommend adding social media badges to your investor relations website.
Most corporate websites have these links at the bottom of their homepage, with each navigating these major accounts:
The best investor relations websites are no different. These badges help you promote your digital presence across the biggest platforms. Better yet, you can incorporate your social feed directly on your IR website.
You want to make it easy for anyone visiting your IR site to visit your accounts without having to look you up manually.
2. Share Relevant Information on a Rolling Basis
People want to see consistency in a brand.
Nothing casts doubt on a brand like a Twitter or YouTube page that hasn’t been updated in years. A stale account will never grow your shareholder base.
Instead, they suggest your communications team is MIA. Or worse, it could make visitors think you aren’t a major player on the Street. After all, if you don’t have a regular presence on social media, where else are you dropping the ball?
Social media makes it easy to post on the fly by making news updates, linking back to your blog, or sharing press releases. You should take advantage of its simplicity to produce relevant and helpful content on a regular schedule.
You should also use your platform to advertise upcoming capital market events and drive action towards activities that require shareholder participation.
For more ideas on how to build out a solid strategy, check out Twitter’s 8 tips to improve your social media presence.
3. Develop a Policy
Social media is misleading. It’s so easy to open an account and post content, it might seem like you can oversee these platforms just as easily. However, your digital presence deserves an organized approach. Without it, you can quickly lose track of your brand’s voice, forget to post, or overlook key performance indicators.
When defining your policy, make sure you cover both content and disclosure rules. The team running these accounts needs clear-cut guidelines for what they can share and how they can share it. This last part is helpful when landing on a digital presence that’s in line with your brand.
These strategies work best when you coordinate posts across all platforms to reflect upcoming webcasting events, press releases, and earnings calls. Once set, make sure everyone on the team understands your priorities.
Social media is changing how you communicate your brand and value proposition, while also drumming up traffic to your investor relations website and webcasting events. Streamline your approach to social media using these tips.