Young Hispanics: a Growing Online Demographic
By Jose Fulgencio
Why would a company even jump at reaching out to young Hispanics as part of their target market? Young Hispanics are bilingual, bicultural, and will push forth the growing U.S. population in the coming years. Also, more than 60 percent of the Hispanic population is under 35 years old. The numbers are clear: According to a demographic study by HACU, the median age for Hispanics is 27 compared to 36 for the rest of the population. This information makes companies approach the young Hispanic market because they make up a large portion of the demographic and are dedicated consumers. In a study by Pew Research Center it was stated that of all Internet users, Hispanics use Twitter by 18 percent compared to whites at 5 percent and blacks at 13 percent.
Businesses, non-profits and political organizations should reach the growing dynamic buying power that consists of $1.5 trillion when combining all Hispanic age groups in the U.S. When it comes to the language of outreach, there is no need to say a simple ‘Hola’ (Spanish for Hello) because 70 percent of U.S. Hispanics online users have a preference for English when they are online. All of the demographic numbers come back to one thing, that the Hispanic market, especially the young Hispanic market, is growing in numbers, spending power, and social media usage. Young Hispanics are listening, so reach out and grab a hold of this growing market.
Jose L. Fulgencio is a Certified Social Media Associate (e-Marketing Assoc.) and currently finishing his Masters of Science in Entrepreneurship at Oklahoma State University. Follow Mr. Fulgencio on Twitter @josefulgencio51 or visit his website www.josefulgencio.com