Social Stats For Cyber Monday & Black Friday

Social Stats For Cyber Monday & Black Friday
By Richard Jones

While CyberMonday may have been a record breaker for online sales, Black Friday is still the most popular shopping holiday for social engagement. Brands take to social media in order to drive foot traffic into their stores. Similarly, individuals are more likely to interact with brands when they’re actively out and about shopping, rather than when they buy online.

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On Instagram, #BlackFriday saw:

  • -70,707 posts, from 58,669 contributors, garnering 1,111,198 likes
  • -Peak use of the hashtag took place on Friday at 6pm EST
  • -Top hashtags used in the same post as #BlackFriday include #Sale, #BlackFridaySale, #Shopping, #Thanksgiving

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On Twitter, #BlackFriday saw:

  • -1,162,905 tweets, from 594,230 contributors, garnering 603,589 retweets
  • -Peak use of the hashtag took place on Friday at 10am EST
  • -Top hashtags used in the same post as #BlackFriday include #KohlsSweepstakes #Win #CyberMonday #Sale #FreebieFriday

On Instagram #CyberMonday saw:

  • -36,311 posts, from 28,280 contributors, garnering 30,168 likes
  • -Peak use of the hashtag took place on Monday at 9am EST
  • -Top hashtags used in the same post as #CyberMonday include #Sale, #BlackFriday, #Fashion, #CyberMondaySale, #ShopSmall

On Twitter #CyberMonday saw:

  • -567,925 tweets, from 285,698 contributors, garnering 292,666 retweets
  • -Peak use of the hashtag took place on Monday at 12pm EST
  • -Top hashtags used in the same post as #CyberMonday include #BlackFriday, #Deals, #Sale #Christmas

Richard Jones is the CEO of Engage Sciences.

 
 

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