The account will also be promoting #myworldcup, whereby fans can upload photos showing how they are watching and enjoying the tournament. The best photos will be shared on FIFA.com’s social hub, which brings together fans, teams, players, coaches and celebrities from across the globe.
The FIFAWorldCup Instagram account complements FIFA’s existing strong presence on social media. In April 2014, FIFA’s Facebook pages reached over 280 million users, the World Cup page currently has more than 20 million fans, and there are currently more than seven million FIFA followers on Twitter, who frequently retweet and engage in conversation across the six language accounts.
Matt Stone, FIFA Head of Digital commented: “The official 2014 FIFA World Cup Instagram account will reach new audiences who love exclusive, beautiful imagery from the tournament. We look forward to seeing how the fans are enjoying the event worldwide and sharing the best highlights across the official FIFA digital platforms.”
About FIFA’s Digital Platforms
FIFA.com is the world’s official digital home of the FIFA World Cup and the online heart of football. It is also a one-stop shop for retail, event ticketing, accommodation and hospitality.
Via the official app and social media accounts. FIFA encourages the billions of football fans to #JoinIn and share the excitement of the #WorldCup in FIFA’s Global Stadium.
Constantly updated, FIFA.com offers the latest news, live scores from 197 world leagues, video highlights, historical data, exclusive interviews, behind-the-scenes access and – through the free FIFA.com Club – a global meeting point for people who love football.