Mobile Apps and Social Media: The New Paradigm in Investor Communications
By Jeff Corbin
Any mobile communications strategy should be built around having an IR app that lets companies include alerts, social sharing and investor tracking features. By having an IR app, a public company now owns a very valuable piece of real estate on an investor’s very personal and oftentimes private mobile device. An investor relations app can deploy push notifications alerting investors when new information is available as well as offering investors the ability to sign up for company information, and investor email opt-in. Companies should be prepared to make their IR app function as native on a variety of tablets and devices, not just Apple’s iOS, but also Google’s Android devices.
Forward-looking companies across all industries such as Sysco, Marathon Oil, ITT Corporation, BB&T Corporation and Edwards Lifesciences, have already launched their own investor relations apps, notwithstanding the fact that they also have an IR section on their corporate website. These companies realize that by offering their current and prospective investors a convenient method by which to consume important information via mobile device, not only will they further engage with this audience but will hopefully help to retain them as shareholders.
Incorporating IR apps and social media into an investor relations program may appear onerous, daunting, and/or time consuming. However, from an IR communications perspective, it should be viewed as an opportunity. These new and dynamic tools should be viewed as the means to add more color to a corporate and stock story. They are the new communications paradigm to help public companies achieve the highest and most accurate valuation.
Jeff Corbin is the co-founder of theIRapp™. He has more than 15 years of investor relations consulting experience including development of financial communications programs for the American Stock Exchange and hundreds of companies listed on the NYSE and NASDAQ. Prior to investor relations he was a securities and corporate attorney practicing in New York City. He is the author of Investor Relations: The Art of Communicating Value – Four Basic Steps to a Successful IR Program & Creating the Ultimate Communications Platform. Jeff can be reached at jcorbin@theIRapp.com