Is Social Media Making Us Suckers? From Images to Hoaxes, What’s Real?
By Jen Cohen Crompton
As ironic as it may have seemed, during the same time, I was watching TV and saw the State Farm TV advertisement, State of Disbelief, which mocks the idea that we are believers (or suckers) for the Internet. It mocks that too often we take the attitude of “because it’s online, it must be true, right?”
Although I will not lose faith that we can become responsible social media users, I still think we are too often tricked by hoaxes and compelling images, and it’s becoming increasingly difficult to separate real from fake. We need to be more critical and keep in mind that if it seems too odd or crazy to be real, then it probably isn’t.
Unfortunately, by the amount of participation in these hoaxes and sharing of the images, I think social media might just be making some of us suckers…
Jen Cohen Crompton is the President of Something Creative LLC, a marketing company serving local, national and international B2B and B2C companies, focused on integrated marketing strategies and using social media and analytics to drive results. Follow her on Twitter at @jenz036 or find her on LinkedIn.