By Nairrit Das
Keeping Live Cover as a base, we ideated on a possibility: if we could integrate an offline event and the number of tweets about it to dynamically change the Facebook cover page of the very brand.
For this project we got in touch with a company based out of France called Le Grand Studios. We shared our concept with them. Like us, they too were pretty excited on the idea and opted to be on board as the developing team.
“We are very happy to announce that we worked with Interactive Avenues for their client Fiama Di Wills to unveil world’s first Facebook Cover, dynamically updated depending on a specific number of tweets, which was the first dynamic Facebook Cover as well in India. The number of tweets including a specific hashtag during the event progressively revealed, in 12 steps, the six trendsetting hairstyles of the upcoming season,” says Steve Oziel, Chief Technical Officer, Le Grand Studio.
With all teams working in full capacity, we stumbled upon a question: What could be our content for the Live Cover? Should it be photos or should it be something else?
We went back to our ideating stage to see if we could pick up something from the brief and we did. We came up with a plan to create the cover images with a collection of pictures showing what the event was going to unveil. This allowed the brand to unveil its hair trends of the season through live tweeting about the event, which changed the cover image of the Fiama Di Wills Facebook page—live.
This helped us to strike a balance between the offline and digital spaces. Neither of them overshadowed the other. And as soon as the tweets crossed the 15 mark, the cover image of Fiama’s Facebook page was automatically updated with the latest look.
At the end of the show we had successfully delivered the concept of changing the Facebook Cover Page using tweets, and became the first to do so.
Nairrit Das has more than 10 years of experience and has done his Masters in Journalism from University of Ulster, Northern Ireland, UK and is a Certified NCTJ (National Council for the Training of Journalists) & BJTC (Broadcast Journalist Training Council). In the start of his career, Nairrit worked with Mudra Communications, SUN Magazine and a radio channel called 107.8 Power FM. He has also been associated with Hindustan Times, Times of India, NDTV and BBC. He is currently the Head of Social Media for Interactive Avenues, a digital firm based out of India. He is also a guitarist and actively plays with a band called Ocean Blues.