The Importance of Office Space When Building Brands
Your brand is important. It’s that special something that gets under your customer’s skin and keeps them loyal. It’s what separates a one off buyer from a return spender. Aside from growing your revenue, building and maintaining your brand’s image and identity should be your main priority as a business owner or manager. There’s lots of items that you can do to build your brand, including social media marketing, viral videos, celebrity endorsements and social change projects. One aspect that can also help is having a great office space.
Location, Location, Location
The biggest U.S cities have their prime office locations. Silicon Valley and Wall Street are the obvious examples here. Office location and design is important to your business. In fact, it could be the difference between unprecedented growth and stagnation. Let’s unpack this a bit more.To read more about luxury office spaces, head to this link: www.servcorp.com/en/executive-suites/ Otherwise, keep reading.
Give The First Right Impression
When getting new potential clients through the door, you want to ensure that those doors are impressive. You want to give the impression of your brand as powerful, modern, sleek, impressive and stylish. Nothing conveys that impression more than a powerful, modern, sleek, impressive and stylish office space. Clients and customers are going to be hesitant to spend big bucks with your startup or subsidiary if you’re in a pokey little hole downtown. Or, if you’re operating out of your living room or basement.
Brands Need To Say Something
Your brand says something about your business. Think Mailchimp, Google, Apple, Atlassian. All have unique brands that communicate the attitude and outlook of the business. From the cheeky marketing of Mailchimp through to the streamlined and efficient design of Apple products, these are strong brands that speak loud in a crowded market. Your brand needs to do the same. You need some serious lung power to be heard amidst the throng. And a luxury office space yells out loud and clear. You want your customers, clients, contractors and competitors to feel something when they see your brand. You want customers and clients to feel confidence and trust, and you want contractors to feel like giving you their everything, and you want your competitors quaking in their boots. You need a magnificent and stylish office space to communicate all of this.
Corporate identity is important. Your office space speaks to your corporate identity and having a lush, modern and beautiful space will give your business a brand identity that will have few rivals.
Let’s take a look at a few more tips to build your brand with your office space:
Include Your Staff
After all, it’s your talent that drives your enterprise and generates your revenue. Unless you’re a one person show, chances are you’re relying on your team to bring home the bacon. Why not give them some input? Ask them what they’d like in a modern office space, and listen to them. It may mean a few tennis tables and an espresso machine, or they may even request nap pods. Of course, the end decision remains yours, but an engaged workforce is a productive one.
We’ve explored the importance of luxury office space in building your brand. Location is everything, and can mean the difference between that a deal or being left behind. Impressions are everything and your office needs to communicate your brand’s message. Finally, it’s well worth giving your staff some input into the office. After all, they make the miracles happen.