How Social Media Coverage Can Assist Online Casinos
With advertising and PR, all an online casino could do was to tell a story either by paying for it or by issuing press and news releases and hope that people would respond positively to it, but social media takes this to a whole different level. Online casinos are able to engage directly with their clients through social media. They can initiate conversations and participate in them and they can encourage people to share content with their friends and followers.
While there is always reluctance to believe in paid for advertisements, there is much less reluctance to believe information that is shared through social media. Social media is a great way of enhancing the reputation of an online casino, such as http://www.luckynuggetcasino.com.
Of course the opposite is true too. It doesn’t take many rotten apples to spoil the barrel, and people are able to share adverse comments as well as beneficial ones. However it has been shown that in communities where the majority are happy customers, the happy customers will gang up on those who make unfair comments, often branding them as trolls.