Lost Remote reported on what Twitter released following the VMAs:
Here are the preliminary data findings, showing how fans took to Twitter throughout the show to share in notable moments. Please note: all data is based only on the east coast airing of the show.
Tweets Per Minute Peaks:
Miley and Robin Thicke perform: 306,100 TPM
Justin Timberlake’s performance concludes: 219,800 TPM
Drake performs: 194,500 TPM
Taylor Swift’s acceptance speech: 189,300 TPM
Kanye West performs: 181,200 TPM
(For comparison, last year’s show had a peak of 98,300 Tweets per minute; this year’s Super Bowl had 231,000 TPM during the blackout.)
Most Mentioned Stars:
Miley: 4.5 million
Justin Timberlake: 2.9 million
Lady Gaga: 1.9 million
Drake: 1.6 million
Kanye West: 1 million
Of course, these are mentions, not endorsements. Miley out-Gagaed Gaga, which might be why she topped the Most Mentioned Stars category. Her jaw-dropping performance garnered mentions, not because it was good or bad, but because it was so hard to describe. It left many speechless, but not tweet-less.
Beverly Macy is the co-author of The Power of Real-Time Social Media Marketing. She also teaches Executive Global Marketing and Branding and Social Media Marketing for the UCLA Extension. Email at firstname.lastname@example.org.