By Beverly Macy
As we enter the fourth quarter of 2013, I am encouraged by many of the trends we’re seeing in social business, social learning and the now ubiquitous cloud. One sector taking full advantage of this new convergence is the medical sector—particularly around education delivery systems that can help save children’s lives.
I just learned about a free and open program that could absolutely change the world, and it’s inspired by Dr. Jeffrey Burns, Chief of Critical Care Medicine at Boston Children’s Hospital (BCH). Dr. Burns has pioneered a new program just announced by BCH. This cloud-based social learning called OPENPediatrics, is in partnership with IBM and connects physicians and nurses around the globe in the sharing of best practices in the care of critically ill children—AT NO COST to clinicians.
What’s really cool about OPENPediatrics is that the social network will connect experts globally to share latest findings, best practices and patient care examples. This is the power of social media used for social good. Well done!
It’s nice to know that good things are happening in our world today and that the power of social media continues to spark vision and practical application that makes a difference.
The following video will bring tears and then tears of joy to your eyes.
Beverly Macy is the co-author of The Power of Real-Time Social Media Marketing. She also teaches Executive Global Marketing and Branding and Social Media Marketing for the UCLA Extension. Email at firstname.lastname@example.org.