Can Pinterest Help You Cut Your Social Media Effort By 80% & Double Results?
By Jason Miles
The 4-Hour approach is based on the Pareto Principle, which loosely applied to this topic suggests that 80% of your social media results come from 20% of your effort. In other words, you can cut 80% of your efforts without a negative result. He further suggests that by doing this difficult exercise, and carefully analyzing the productive 20%, you’ll find ways to increase productive actions, and see further improvements.
They would include:
- -Any action that has a very short shelf life. In other words, things that won’t be relevant to our social crowd hours or days later. This would include activities like tweeting (already banned by the first rule) and ‘real-time’ updates like checking in at a restaurant using Foursquare, or snapping a picture and posting it on Instagram
- -Editing of any type, either audio or video
Instagram: Sadly, although it is ‘social media light’ we must refuse it as this ‘real-time’ social sharing behavior does not have a long-lasting impact.
Google Plus: Chris Brogan would call us a fool, but we must decline.
YouTube: Unless we can shoot a video in one take, it is also banned.
Pinterest: Interestingly, Pinterest would survive the cut.
Let’s review how we can use Pinterest without breaking our rules:
- -The primary social behavior in Pinterest is to repin an item. Statistically, 80% of all items pinned in Pinterest are repins.
- -The secondary social behavior in Pinterest is to follow another person, or one of their Pinboards. This only requires one click.
- -The third social behavior in Pinterest is to like a pin. Thumbs up for this simple social action.
- -Google Organic Search
- -Direct typing of a domain into a browser
When we wrote Pinterest Power in the Spring of 2012 we stated that Pinterest had become our top source of social traffic, passing Facebook. Since then Pinterest has zoomed up even higher and now refers four times more traffic to our website (www.libertyjanepatterns.com) than Facebook. And in that time, our social traffic has more than doubled with Pinterest traffic accounting for the only real increase.
We have to wonder: what would our results have been this last year if we had abandoned all our other social sites and simply focused on Pinterest?
So can Pinterest help you cut your social media activities by 80% and double traffic to your website? It would appear it is possible. The choice is yours.
Jason Miles is the co-author of Pinterest Power, co-founder of Liberty Jane Clothing and the Vice President of Advancement at Northwest University near Seattle. He blogs at http://www.marketingonpinterest.com.
Interesting theory, but only applicable to their target audience from what we've tested..
B2C companies have certainly proven to have an advantage - Pinterest's primary audience is 70% female, 24-35 and they're parents.
However, in order to drive traffic from Pinterest, you need content, so you can't eliminate the content-creation task.
So if your content fits the niche (DIY, crafts, food, etc.) you could probably certainly replace some of those other mediums, but I'm guessing those people have already figured that part out.