The 6 Biggest Marketing Mistakes Businesses Are Making Today

The 6 Biggest Marketing Mistakes Businesses Are Making Today Marketing is a cornerstone of doing business, but it’s something that can backfire rather easily. We’ve all heard horror stories of businesses using outrageously bad marketing...

How Social Media Can Boost A Luxury Brand

How Social Media Can Boost A Luxury Brand The idea of a luxury brand using social media can seem like a contradiction. At its heart, the appeal of a luxury product lies in its exclusivity,...

Take Control of Your Shopping Cart Software

Take Control of Your Shopping Cart Software There’s a lot of work that goes into running an online store. You need to make sure your products are updated, payments are processed and orders are shipped....

Turning Your Social Media Passion Into A Business

Turning Your Social Media Passion Into A Business Social media is taking people places. It has grown from a mere form of occasional entertainment strictly for leisure time to the most popular medium for marketing...

How To Create Buzz About Your Brand

How To Create Buzz About Your Brand As you work to finish up your online MBA program and prepare to enter the workforce, it’s always a good idea to brush up on issues and trends...

The Do(s) & Don’t(s) of Social Media for Businesses

The Do(s) & Don't(s) of Social Media for Businesses If you’re in business, you’re likely on social media. As you’ve no doubt noticed, not all social platforms are created equally. The content you share on...

Priceless Pointers For Preparing Your Promotional Video Shoot

Priceless Pointers For Preparing Your Promotional Video ShootBy Harry Gardiner Today many business owners are turning to a professional company to help them shoot their promotional videos. It’s currently the most popular way to publicize...

Quality Vs. Cost: Key Aspects to Consider Before Buying Small Business Equipment

Quality Vs. Cost: Key Aspects to Consider Before Buying Small Business EquipmentBy Finley James It always pays to think about your options before committing to buy any item of business equipment, as it’s much better...

Strategies For Choosing The Right Help Desk Software

Strategies For Choosing The Right Help Desk Software To resolve employee and customer support issues, many businesses will rely on help desk software. However, choosing the right system can be difficult, especially when small to...

The 4 Cardinal Sins of Social Media Marketing

The 4 Cardinal Sins of Social Media Marketing Social media is more than a tool to reach friends and acquaintances. It’s increasingly used as a marketing tool by savvy marketers everywhere. It can be a...