What’s the real value of marketing with social media? It’s a question that is not answered nearly enough. People still believe that social media is a fad, and that it holds no value for their businesses. Then there are those who have tried and failed on platforms like Facebook, and they don’t understand why. Here’s the real value of social marketing!

The True Definition of Social Marketing

The value of social media lies in the fact that it is the most advanced form of 2 way communication every created. You can use social networks to reach out to your customers and get real time feedback – so that relationships can form.

Social media is a marketing tool of communication, not sales!

These platforms allow you to engage your buying audience, and to build real world communities around your brand. That’s why social media is meant for direct connections, not direct sales!
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It’s not uncommon for marketing departments to continually question the value of social media in marketing these days. There’s a constant hunt for proof that always seems to center around an undying need to witness actual sales figures, which irrefutably proves the ROI with social marketing.

It can all be condensed into one short phrase: Show me the money!

But what happens if this question will never be answered? What would happen if these marketers found out that they were asking the wrong questions?

The proof they’ve been searching for, lies in the VALUE of social customers.

Every day, there are new stats coming out that prove that there is real value in creating, building and maintaining social communities. While this data doesn’t have a direct effect on a businesses bottom line, it certainly proves something.

Social media customers have a higher value than other customers.
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All marketing on the internet is driven by one fundamental factor: influence. In social media, influence is what builds you a following, promotes interaction and makes you those crucial sales. Imagine if you could influence people to do whatever you want! You’d never have to struggle for comments, likes, shares or sales again.

So why is influence such a difficult concept to integrate into your strategy?

It’s simple. Most people skip the most important step. Influence begins with finding the right people, and attracting them to your brand.

Targeted Followers, Friends and Fans

Building a social network begins with targeting the right people, who will eventually become part of your brand community. It’s easy to get swept away with numbers – adding anyone and everyone to your social networks. But at the end of the day, you’re left with a vague following, of mildly interested people.
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