Why You Should Embrace Online Video Marketing
It’s very clear that video is fast becoming the dominant form of media with no sign of slowing down. Between the growth in the mobile Internet and an increase in the use of video, our online habits are changing very fast. It’s important to keep up with online developments and stay ahead of the game; online video marketing could prove to be a key factor in the success of your business moving forward.
You’ll probably already noticed the increase in video content on sites such as Facebook, or Snapchat using its platform to deliver news in video form; but how can you use video for your own business, and why should you use it?
Video Is More Engaging Than Text
Our brains are able to process visual information 60,000 times faster than we can decode text. With that in mind, it is clear that video is therefore much easier to digest and understand than a block of text. 59% of executives would rather watch a video than read text, with the most popular forms of online video including the likes of comedy, news and music. Video is naturally much more creative and allows you to reach out to consumers on a completely different level than sending out information in a block of written text.
Video Can Help Boost Results
If you’re looking to increase conversions, improve lead generation or simply raise brand awareness, video could be a major key. Including video in your emails could lead to as much as a 200-300% increase in click-through rates, while putting a video on a landing page could increase conversions by 80%. Turning your audience into revenue could well be one of your biggest goals when it comes to your marketing strategy; online video could help to draw in that audience and provide the right information to encourage them to buy.
Your Competitors Are Using It
One of the last things you want to be doing is falling behind new marketing trends, especially if your competitors are up to date and doing everything right. Allowing your competitors to jump ahead while you remain working with old fashioned tactics could be detrimental to your success. 96% of B2B organizations are already using video in some capacity, with 73% reporting positive results. 87% of online marketers use video content regularly; if your competitors are doing it, you need to look at your marketing campaigns and find an efficient way to incorporate video.
Engage More Easily With Your Consumer
50% of executives look for more information after watching a video about a service or product; online video marketing could act as a jump board for drawing people in and creating engagement with your brand.
A very large 90% of users say product videos are incredibly helpful in the decision process; utilizing video could boost your visitors and provide useful information. This in turn is great for improving your brand perception and enabling consumers to see that you are actively helping them understand your business.
With a third of all online activity spent watching videos, it’s very clear that people are using the Internet in a different way to how they were just a couple of years ago. Video is dominating and it looks to continue doing so for some time. If this isn’t encouragement enough to begin your online video marketing, then what is?