Using Social Media To
Promote a Creative Business
Today every smart business owner takes steps to promote their company on social media, regardless of what industry they work within. Creative entrepreneurs and businesspeople need to be especially diligent about putting their unique work on social media in order to promote themselves to a wider audience. But they may not know exactly how to go about doing so effectively. If you’ve been struggling to promote your creative business on social media, keep reading for a few helpful tips and strategies that work.
Don’t Promote Your Business In Every Single Post
While you may think that you need to promote your business every chance you get on social media, the truth is that you should only post to promote your business every now and then. A good rule to follow is the one in seven rule. This means that you’d post a status that promotes some aspect of your company one time in every seven posts. The other six posts would be focused upon the sharing of other valuable, relevant content. You can even post valuable content and add a line about your company, telling people to “click here” to learn more about your unique services and products.
Start A Conversation With Your Followers
Another way to successfully promote your creative business on social media is by starting a conversation with your followers. Rather than always speaking to them, you can speak with them, and make them feel as though they’re a valuable part of your online community. This will entice them to participate in your conversations and purchase your products. For example, you may ask your followers what their biggest struggles are when it comes to taking stellar photographs, and then you can use that as an opportunity to tell them why hiring you as their photographer for their next big event would be a better way to go.
Get On Pinterest
Setting up a Pinterest account is really helpful for creative businesses, whether you design your own furniture, paint or draw, write music, or create films for a living. No matter what you do creatively, you can set up a few boards that showcase what your company has to offer and where your expertise lies. Then people can find your pins and re-pin them to their own boards, thereby promoting your business and sharing your images with others. Be sure you watermark your images so your company will always be promoted, even if the description of the pin is changed.
Host Contests
There are a variety of contests that you can host on social media in order to get more people involved. The rewards could be discounts to your products or services, or free product giveaways, both of which will allow people to experience what you do first hand and be encouraged to come back for more later on. If you incorporate the tips above into your daily tasks on social media, you should find that you’re more successful at connecting with your target audience and enticing more people to check out what you have to offer.
