Big Data, Mobile, Social and the Cloud
By Beverly Macy
At IBM Connect, I had the opportunity to sit down with Alistair Rennie, the GM of IBM’s Social Business division. His expert team is charging full force into internally creating a social culture and guiding their biggest customers with social business strategies that work. He also commented on how the recent acquisition of Kenexa is laying the foundation for a smarter workforce for both IBM and its customers. Clearly, when IBM is ‘all-in,’ that speaks volumes about the future of the enterprise in general.
I also had the opportunity to present at the conference with Sandy Carter, VP at IBM in Social Business Evangelism. We discussed the trends that are moving industries from banking to insurance, retail, health care, government, automotive, telecommunications, transportation, education in to social, mobile, and cloud applications. These industries are quickly learning that social business offers smart ways to evolve the workplace and serve their customers better. From there, predictive analysis of big data will provide the competitive edge needed to compete in a globally connected world. Being ‘all-in’ at this stage of the game is a wise move.
Beverly Macy is the co-author of The Power of Real-Time Social Media Marketing. She also teaches Executive Global Marketing and Branding and Social Media Marketing for the UCLA Extension. Email at firstname.lastname@example.org.
This article originally appeared on The Huffington Post.