What Are The Steps To Making A Product Lift Off?
So you’ve just developed an amazing product that you think will take the world by storm. You just know that it’s going to be the next big thing. But there’s one thing you are struggling with: Telling people about it.
There’s no denying that there is plenty of competition out there, even in niche markets. People have to come up with all sorts of weird and wonderful ways to market their new products. But, how can you make your innovation soar? There are several parts of the process that you need to follow to achieve a successful outcome.
They are as follows:
Create A Memorable Brand
To begin, you need to think about how to make your product memorable. One of the best ways to do that, believe it or not, starts with your brand name. Take Apple, for example. People usually think more about the brand name rather than its products. Their brand name is memorable because it’s named after a fruit. That, and the stylish products they always create of course.
If you’ve got some boring sounding brand name, it’s time to reinvent yourself. In such cases, it’s crucial to build something exciting and new. Of course you’ll have to deal with a new company formation and a change of logo. But it can boost the potential for your new product to take off.
Make Your Product Exclusive
One of the ways to make a product popular is to offer something unique to the market. Let’s say that your company builds computers for the retail market. Instead of doing what everyone else does, think about making your new product exclusive. You could tailor your new computer to those that want a stylish system. Or perhaps consumers that want high performance gaming rigs. With the latter, you could design a special edition case that gets modeled on a particular game.
Tell A Story
You will no doubt spend some time and money marketing your new product. Instead of just telling people about it, why not give them a story? Many TV and video ads for instance base products around a particular story. Let’s say you sell insurance products for smartphones. You could tell a story about someone that drives over their iPhone by accident. Or how a person’s young child used a tablet as a Frisbee. Tell a story that gets people’s attention and draws on their emotions.
Make Your Product Recognizable
Last, but not least, you should ensure people will know what your product is if they see it from afar. There are many things we use each day that can get attributed to a particular brand. Don’t be afraid to stand out from the crowd. Being different is good when you’re trying to make a product take off.