Social Media Strategy: Honing Your Skill Set for Improved Marketability
By
Mike Brown

Windmill Networking blog post highlighted fifteen social media activities and mindsets professionals need to address toward improving their 2013 marketability. The social media activities list provided a solid overview of fundamental social media strategy thinking and expertise areas.Many of you have already absorbed the fundamentals of social media strategy and live them out on a daily basis. Yet I know for many others, especially mid-career professionals, social media is something you’re barely and only begrudgingly embracing—and then often only sporadically.

Fifteen Social Media Strategy Thinking and Expertise Areas

For all of you, here is a recap of the fifteen social media fundamentals list, along with a link to a previous post I’ve written for each topic. While you definitely need to explore other sources, these articles on social media fundamentals provide initial ideas if you’ve been resisting social media as a more important part of your professional skill repertoire.

Here are the fifteen social media thinking and expertise areas for you to address:

How are you stacking up on these social media strategy activities and mindset recommendations?Do you have a long or short list to improve your 2013 marketability? If you’re in good shape, is there someone else you know who could benefit from this list? Maybe you can share it with them. That would be a great demonstration of #2!

Mike Brown is the founder of the Brainzooming Group. He has been at the forefront of leading Fortune 500 culture change, contributing new approaches in research, developing simplified tools for innovation, strategy planning, and aligning sales, marketing, and communications strategies for maximum business results. Additionally, he’s won multiple awards for his strategic brand-building approach to customer experiences in NASCAR and conference event marketing efforts.