For any business these days, social media is an integral part of its success. These platforms allow businesses to connect with their customers, building interest and a community in an organic way. For online casinos, engaging with gamers and creating relationships through social media is the best marketing approach they could have.
By having Facebook and Twitter pages, casinos can promote new aspects of their business and respond to queries in real time, making it feel more intimate and like a real conversation. Rather than sending an email and waiting patiently for customer service to get back to them, players can go straight to Twitter and expect to have real time conversations with not only the developers themselves but also fellow gamers which provides an invaluable sense of community and a place for a meeting of minds. Having Facebook like buttons allows website visibility to spread as all of the customers social friends can automatically see the casino page they have liked and building likes creates more interest through clever advertising campaigns. Starting customer business relationships in this way ensures that players come back, but also ensures growth as word spreads online through friendship communities.
Another way that gaming sites benefit from social media is through reviews and how to videos. YouTube is a great tool for both of these things. Whenever a new game is released, many fanatics post review videos onto YouTube. In these videos the main view is of them playing the game and then their voice narrates the review. Websites can also integrate YouTube videos into their sites to show how to play certain games as a form of advertising. Novices on games such as poker, baccarat and roulette from brands like JackpotCity can watch tutorials produced by online casinos on YouTube so they can become a more competent player and feel comfortable whilst gaming on the casino site.