By Asher Feldman
The social landscape of the web has also picked up on the doodles as daily trending topics, and using our social analytics platform, we can see just how influential a conversation starter those simple doodles can be.
General Sentiment took a sample of 19 Google Doodles from the last four years to show just how much the social web tends to react to a simple logo change. And where better to start than birthdays? Conveniently, Google tends to celebrate influential historical figures’ birthdays on non-round numbers — like a 266th birthday or a 112th birthday — so its unlikely that people would be truly “celebrating” these birthdays without a spurring from Google itself.
To demonstrate, we sampled six interactive Doodles to see how they performed across social media on the day of their time in the Google spotlight, and found similarly striking results. On average, mentions across the social web of things like PACMAN (2010), Zambonis (2013) and more recently Rubik’s Cubes grew more than 80,000% versus the same day the year before.
And even more powerfully, it seems as though the Doodle continues all these years later to be a driving force behind keeping Google on the tip of everyone’s tongue. Along with expected associated topics like power tech companies Facebook and Apple, products like Chrome and Maps, and phone topics like Android and Nexus, the Doodle ranks among the top 50 topics when monitoring the entire social web for Google conversation drivers during the past year.
Looks like there’s no reason for Google to stop innovating its logo, and graphic designer Dennis Hwang — the Google Doodle guru — can hang his hat on a simple Google product that has kept the company relevant for all these years.
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