3. What if you’re a head-still-in-the-sand company? You’re still hoping it will all blow over and some of your senior execs even send around the occasional article from social media naysayers. “See, social media is a fad and it’s going away anytime now, so we were right to ignore it.”
Ok, smart guy, if that’s what you want to believe. Keep your millennial workforce blocked from social sites; keep giggling at the words “Twitter and “tweet”; keep shaking your heads at the apparent silliness of Facebook. Go for it.
For you it’s going to take a disaster or a crisis to wake up. And then you’ll be scrambling to figure out what happened and will probably end up overpaying for social media ‘gurus’ to come in who will make it worse. Don’t say we didn’t try to warn you.
The year 2013 is going to usher in a fantastic era that’s made up of social, mobile, local, and big data in the cloud. It’s an amazing time for whole industry transformation (education, healthcare, retail, manufacturing, government, non-profits, R&D); as well as what will happen in and among collaborative workforces, customer-driven product design, crowdfunding, and smartphone proliferation.
Let’s hope you’re somewhere on the path to leveraging all this power. Think of the future for your company, your customers and suppliers, and your employees. Great things are going to come to pass and I can’t wait!