Most C-Level Executives, CMO Included, View “Social” as Media But…
By Ted Rubin
Most C-level Executives, CMO included, view “Social” as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward.
Ted Rubin is the Chief Social Marketing Officer of Collective Bias, a Social Shopper Media Company that drives retail sales through the coordinated creation of social media stories. He is also the author of Return on Relationship: The New Measure of Success. Visit his web site at www.tedrubin.com for more information.