Increase Your Local Reputation
If you currently run an small to medium size business, and you’re looking to expand and grow your business even bigger, then there are many ways that you might want to go about this. First, it’s important to tackle the local market. Only once you have dominated that, can you look to branch out and expand your company. No idea how to do it? Fear not. Here are three easy ways that you can increase your business’ local reputation.
SEM
Have you heard of SEO (search engine optimization)? This digital marketing technique aims to get your business’ online presence higher up on search result rankings, which are compiled by companies such as Google. Search engine marketing (SEM) is therefore the first step that your business should take. Especially when you’re trying to increase its local reputation. If people are searching ‘your industry, your location’, then you’re likely to want your business to turn up at the top of the pile. This is sure to get you more customers within your local area. Be sure to save your small startup some money by outsourcing your SEM needs. Local search engine marketing is the way forward.
Local Radio
Another great way to advertise in the local area is on regional radio stations. Due to the rise of streaming services such as Spotify and Deezer, a lot less people are listening to the radio. However, don’t be put off, this tends to be exclusively young people. So, if your business’ target market is not those aged 16-24, then the radio presents itself as a great platform to advertise. The cost of advertising on radio has come down recently due to the aforementioned reason about its popularity. As a result, you’ll be able to save some of your marketing budget to spend elsewhere. Consumers like buying locally and supporting regional businesses. So, if they hear about yours on the radio, they’re bound to be more likely to trade with you than the competition.
Public Speaking
One final step to take when trying to establish your business locally is to give public speeches. Public speaking is a big business trend right now. Companies are beginning to capitalize on the opportunities it presents. At first glance, public speaking might sound like you’re doing somebody else a favor, particularly as you don’t often get paid for doing it. However, public speaking will put you in the position of being surrounded by like minded individuals who will all be keen to learn about your industry. If you directly use your own business as a case study or analogy during your speech, then you will be able to instantly raise the profile of it. If you present yourself well, act professionally and speak clearly, then the reputation of your company will also increase. Public speaking is definitely worth your time in order to crack the local economy.
