How Casinos Use Social Networks For Marketing
Social media is the most effective marketing tool casinos have to bring in new customers. It takes a little skill to succeed with social network marketing, but the results are worth it. Social media puts you in touch with the people who are, or who may become, gamblers at a casino. It also allows casinos to address customer complaints and promote their website. Here’s how casinos use social networks for marketing:
Facebook is king when it comes to social media. With billions of users, it’s a market you can’t ignore. Facebook allows casinos to offer a behind the scenes view and publicize updates from the casino such as new games and events. Outside of this, a casino can also make posts on a variety of topics to gauge which content does best, including promoting contests, blog posts, or just asking questions such as which variety of poker is the favored among their followers. No matter how a casino chooses to utilize Facebook, success is measured through the number of shares, likes, and comments that they get.
Twitter is a brilliant social network for anything related to the casino and interacting directly with customers. Twitter, much like Facebook, puts casinos in direct contact with their customers. Twitter, however, requires a casino to be quick, concise, and informative all at once. This is what makes Twitter so effective at promoting links to the website whether it’s for blogs, events, or something else. Many casinos, such as CoolCat Casino, are embracing the power of Twitter.
Twitter is also the ideal platform for addressing customer complaints. Casinos are able to publicly address complaints or send private messages to handle things quietly. Either way, a casino can nip a problem in the bud before it explodes.
Measuring success on Twitter means looking at the amount of likes and retweets a tweet gets. Retweets are effective because they put the message in front of the followers of the one retweeting it, growing the audience. If someone is interested in what they see with a retweet, they may choose to follow the casino and become a primary customer.
Instagram is the social network for photos and is one of the most popular social networks for millennials. This means that using Instagram gives casinos access to a young generation with disposable income they can use on gambling.
There’s a lot of choice when it comes to using Instagram for social media marketing, including sharing pictures of the casino and people who win it big. This all goes together to create a simple, but effective way to communicate with a young generation of fun lovers looking for thrills: The ideal casino customer base. Instagram success is measured in the same way as Facebook success: The more likes, comments, and shares it gets, the more successful it is.
Which is best?
The best strategy to utilize social media for any casino is to use all of the above platforms at once for the quickest results and broadest reach. However, each platform has its own pros and cons that need to be considered when putting a strategy together.
Limited Reach. The biggest issue casinos face with Facebook is that, even if a page has 100,000 likes, anything posted to the page will only be shared to a select number of followers. Facebook made this change to encourage users to do more paid promotion, but that’s not always the best route to take.
Don’t pay for ads. Unless there is a well thought out strategy, most users will not benefit from paying for Facebook ads. And, no matter what, no one should use the untargeted, uncontrolled “boost post” button. Instead, anyone interested in running a paid campaign should head to Facebook’s business/marketing section to properly set one up.
Limited message. The biggest problem with Twitter is that users have to over simplify their point, and this can lead to misunderstandings and the lack of a “voice”. To make up for it, users should be sure to employ images and hashtags wherever appropriate.
No links. The biggest problem with Instagram is that, while you can add as long of a description as you want (although, most people don’t go to Instagram to read), linking outside of the website is impossible and requires users to copy/paste or type in any web address. So be sure to keep them short and to a minimum.
Using social media for marketing is a simple and effective way to promote a casino. It takes a little skill, as is the case with everything to do with gambling, but the results are worth it. Bring in new players and engage old ones with the power of social media.