Strategic Thinking Questions: 14 Innovation Starters for 2014
By Mike Brown
Creating Innovation and Change
- -After you’ve identified the absolutely essential elements of your brand, how can you start changing all the other elements right away?
- -What might be the place or way you start every new initiative so it is solidly grounded in your brand?
- -How can you more aggressively prototype the huge change you need to start making right away?
- -What can you change that, if it didn’t work, could be completely restored to how it was before?
- -How about expecting everyone in your organization to create something new and improved every day?
- -Who in your organization is obsessed with problem solving, and what are you doing to keep them busy solving problems for clients?
- -If you’re trying to inject new thinking into an old organization, what is the senior leader in charge of innovation doing to morph corporate oldsters into new thinkers?
- -What ways can you track things people originally hated about the new big change that they now love, so you can use it to sell-in the next big change?
- -How can you deliberately move the “How do we build it?” question until later in the innovation process?
- -What are the two next-most detailed questions you can explore about your brand’s customer experience?
- -How are you determining the “ooh and ahh” moments of your new ideas before and after you introduce them?
- -In what ways are you figuring out what you need to deliver to customers in the future beyond asking them, since they likely don’t know what they are going to need?
- -How are you improving your ability to prioritize and align disparate innovation processes in different parts of your organization so they maximize value for customers?
- -If you considered everything you have accomplished so far as “day one,” where could you be at the end of “day two”?