Here’s What 2014 Will Mean for Social Media
By Beverly Macy
Conversation is still the currency that fuels social business. Now we face the challenge of ensuring that conversation is built on trust, credibility, and relevancy. Then the layers of semantic web and big data analytics will be the logical next step for the social enterprise going forward.
True competitive advantage is waiting for the enterprise and brands that have a deep understanding of how to create relevant content and then harvesting the relevant business intelligence contained in that content.
That means taking the time to educate your senior teams on the power of real-time social media. Learn to appreciate the value of social business, and you will quickly realize incredible leverage for your business results.
That’s the true return on investment strategy for 2014. You’re not too late, just get busy.
Beverly Macy is the co-author of The Power of Real-Time Social Media Marketing. She also teaches Executive Global Marketing and Branding and Social Media Marketing for the UCLA Extension. Email at firstname.lastname@example.org.