Fuck it. Ship it.
If it fails, I at least shipped a better version of myself.

Fuck it. Ship it.
If it fails, I at least shipped a better version of myself.
By Perri Blake Gorman

I have a confession. Most of my life I have spent leaning into the things I am awesome at and looking like a rockstar. If I wasn’t good at it, I just didn’t do it. But there was this way that I felt like a fraud and totally unsatisfied on a deeper level. I want to live a life that stretches me to the edges of my capacity and beyond. Founding a startup is the best way I have found so far.

I have not been writing for fear of being judged or my admissions being used against me somewhere down the road. I am tired of hiding. I have been in denial that I am actually doing this and it is time I start sharing it. There is so much emphasis on outcome, but this path is really about the journey. For those of us walking it, it is really nice to know we are not alone.

I sat with one of my investors a couple of weeks ago and he said, “You are a completely different person than when I first met you. For the better.” It was the greatest compliment he could have paid me. A year ago, I wasn’t ready. You can say you are never ready, but I think there are levels of ready. Now I am more ready. There was a moment recently when I said to someone, “This thing should have died five times and it didn’t.” It is bigger than me. I need to be a pure canvas and let it move through me.

Taking on building a company made me realize quickly how much work I had to do on myself as much as on the company. How many stories I needed to let go of. How many masks I needed to take off. How I didn’t need to grip so tightly but to just let it flow. To realize that people really do want to help me, and to let them. To realize that I need to optimize every aspect of my life from relationships, eating, exercise, sleep, learning, meditation—EVERYTHING—in order to make this happen.

Most importantly, I realized that whatever it was that got me here was not going to take me the whole way. It was time for a new paradigm. I don’t want to hold back or play it safe anymore. I want to drive full speed toward the edge of the cliff and either grow wings or go down in a fabulous explosion. Either way I will be more than fine.

Those who know my story of the last year know how many ridiculous things have gone wrong. It isn’t different than most startups, but I look back at it as a sort of comedy of errors. The same investor said to me, “Most people would have quit, but you made it through.” I did, and I also know those difficulties are just a preview of what is to come. Like this was all bootcamp for my soul.

I feel like I am going to throw up right now. My chest is tight, my throat feels like it is gripping, and I am mildly on the verge of tears. All the feelings of self-doubt are rising. The fears rise. The fear that somehow this isn’t good enough, that I’m not good enough, that we totally got it wrong, that it will just fail and disappear, that I just wasted a year of my life, that people will think it is stupid, that people will think I am stupid, that I can’t do this, that I don’t know how to go back to a ‘normal’ life if it doesn’t work, and even have an equally strong fear that this is actually going to work.

I have learned that all the juice in life comes from moments of extreme discomfort and pushing through those edges into a new found freedom. Nothing will ever be perfect. Time to surrender to it.

So Fuck it. Let’s ship it.

Ladies and Gentlemen…. I give you, http://archive.ly

Perri Blake Gorman is Founder/CEO of Archively and Co-Founder of Unroll.me.


@bobfine as my friend, I sincerely apologize if my choice of title offended your readership, you were certainly welcome to asterisk it out.  I am not however, at all regretful of using it and it wasn't even mine... http://gizmodo.com/5948306/how-digg-was-saved-in-six-weeks.  It is a well known phrase in tech coined by Digg.  

The post was all about lack of censorship in the most raw way I think it would have been silly to asterisk out the 'U' to make people more comfortable.  When someone is offended it says more about them than me.  I am perfectly comfortable saying fuck and I actually quite like the word. 

As for the brand of the company....I am the brand of my company and I own it completely.  And while I appreciate your comment @erichenao , that is why you are you, and I am me!  Funny that you signed up for the beta though :) Let us know if we can do anything for you to get started.  

@groundswell I think if I had told a customer to "Fuck off" that would be a problem and I can see how that can lead to a downward spiral.  In this case I think it is more of an expletive and was not directed at anyone.


In the context of personal development, which to me this is what the article is about, it is fine to me and I personally don't have an issue with the word. I think it's a bit "strong" having it in the title and might have astrisked it out though…. I DO find it in conflict with the company that he's launching though. Archive.ly seems to be a "high end" people researching tool and I don't know if associating that company brand with the language in this article is the best. I wouldn't count it thesocialmediamontly's fault, but rather the authors issue. It would seem now that archive.ly is now linked (directly and indirectly) to "an article that uses the word FUCK in it." I personally would not have done something like this. And I know my employer would NOT be happy if I did something like this.

bobfine moderator

So, we've been receiving a bit of mixed feedback and some unsubscribes due to the title of this post. I'd like to hear from other readers if they feel the title is inappropriate? Is offensive? Did we misread our audience? Should we never do that again? Should we take it down? Should we censor the title? @bethebutterfly @rosedefremery @carribugbee @amyvernon @groundswell 


Everyone has an opinion so I won't bore folks with mine, but I'm a strong supporter of the First Amendment. 

However, a few problems come to mind about the use of profanity when it comes to social media: 

First, what if I want to share the post with 
a page or community on Facebook that has a profanity filter set? It will be flagged and I could possibly be blocked as a fan. 

Secondly, someone is likely going to be offended just at the word regardless of the context of the article. Which I sense has happened in this case.

Lastly, online professional's spend a lot of time curating their online persona's. We are told time and time again by the "experts" that profanity and negative interactions with our audiences lead to a downward spiral of more of the same. That information is passed down like the wisdom of prophets to others. Whether its' actually true or not. I'd like to see the data on this. 

Last month The New York Times printed the "f" word in it's entirety in their T Magazine. And once in print in 1998 when publishing the entirety of the Star Report, in the context of of a quotation by Monica Lewinsky. However, in both cases the word never appeared in the Title of the article.

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