Employee Social Business Etiquette 101:
How Not to Get Fired Using Social Tools at Work
By Suzanne Livingston
Coinciding with the evolution of social media etiquette in our personal lives is the emergence of social media tools in our work lives. It’s difficult to find a company that doesn’t engage on social platforms in some way. We often think of typical examples such as the marketing department manning an official Twitter account or HR using LinkedIn as a recruitment tool. But truly forward-thinking companies are implementing enterprise social networks that span the entire organization. These enterprise social networks work behind the firewall and provide social tools that allow employees to share information, collaborate with teams, find experts and break down organizational silos. The use of enterprise social tools is growing: Forrester Research estimates the market opportunity for social software is expected to exceed $6 billion by 2016.
Social tools are no longer a millennial thing. According to the 2013 Social Business Global Executive Study and Research Project from MIT Sloan Management Review, baby boomers are seeing increasing value in social; seventy percent see it as a powerful tool while eighty-one percent of Gen Xers feel the same way.
So, it’s clear that social tools are invading the workplace. For employees, this is a good thing: social tools will make it easier to do our jobs. However, it’s important that employees understand how to properly use them. While organizations often provide training on how to use enterprise social networks, it can be difficult to understand the proper etiquette of such tools.
- -Employee profiles
- -Polls and Surveys
In an upcoming issue of The Social Media Monthly’s print magazine, I’ll go over tips and tricks to help employees avoid committing a social faus pax with the incorrect use of social tools, with the end goal of exploring how they can make a more productive, efficient work environment. I’ll include examples around building a profile on a company social media platform, communicating effectively through IM and sharing information both internally and externally. Stay tuned, and in the meantime, watch out for those #tbt pics.