Is DIY SEO a Viable Option?
For small business owners, the cost is always going to be a major concern. Any way to reduce spending and boost profits is worth looking into. That’s why many small business owners have been questioning whether they need to hire a marketing agency. Instead, they consider DIY SEO. The question; is this a viable option? The answer: Yes and no. Let’s be clear. If you want to see the success as a top company, you won’t achieve it by completing SEO for your business by yourself. That said, we think it is possible to see a marginal level of success online, running the SEO without help. Here’s how:
Use Social Media
You may not realize this, but you can use social media to boost your search ranking. You can get information from your business website shared online. If you do this, your ranking will increase over time. The way to get this information shared is through social media. Use it to share any content that you add to your site or business blog. Be sure to use hashtags as well, as these make sharing statistically more likely. You’ll be increasing your chances of success and you’ll boost your online reach. Social media can also be used to encourage user generated content (UGC).
Listen and Learn
If you want to run your own SEO campaign, make sure that you learn some of the basics. Don’t just rely on what is assumed to be common knowledge. For instance, you might be aware that adding links to your website will increase the search ranking. While technically true, it is slightly more complicated than that. You need to add links that are from strong domains, and that means that you need to identify them. The only way to do this is by using software available from companies such as MOZ. They specialize in helping you get the right links on the right sites, and you can use their platform.
Stay Active
One of the main reasons that business owners use the services of a SEO company isn’t only for the expert knowledge. Rather, it’s because they don’t have the time to implement and manage SEO themselves. If you think that SEO is a one time only job, you’re vastly mistaken. SEO needs to be regularly updated and developed to be effective. This is the greatest impediment you face. Do you have the time to update all your social profiles with new information at least on a daily basis? If you don’t, you might need the help of a professional.
Don’t Use Backdoors
Finally, one of the biggest mistakes you can make is using a SEO shortcut. If you use a shortcut, at best it doesn’t work. At worst, you’ll earn a Google Penalty. This is awarded by Google to site owners who have used poor SEO tactics, and who have tried to game the system. Usually, because they want the results without the expense. In the world of SEO, you tend to get what you pay for.
