Creative Ways for Small Businesses
to Get More Customers
Small businesses don’t have access to the same resources that larger organizations do. As a result, a small business owner has to be more creative and maximize the resources they do have available to them. Below are some of the most creative ways for a small business to get more customers.
Phone Potential Customers
A small business owner has to be prepared to make things happen. Otherwise, his or her business won’t survive for very long. Picking up the phone and calling potential customers is one of the most obvious and effective ways to start generating new business. However, many business owners are reluctant to do this, or don’t have the phone numbers of these potential customers. Websites like contacttelephonenumbers.com provide the numbers for a large number of UK businesses, which makes it much easier to identify and contact organizations that may be interested in the products and services you’re selling.
Social Media Campaigns
Every social media platform has the potential to generate significant numbers of new customers for a small business. The more creative you are on these websites, the more attention you will get. If you primarily provide products and services to a local customer base, the posts and conversations you have on social media should be directed to a local audience. Holding competitions and providing sponsorships are some effective ways to attract the attention of this local audience.
Partner With Related Businesses
Running a small business can be a lonely experience, so it’s worth looking into partnering with businesses that provide products or services that are in the same niche or industry as yours, but are not a direct competitor. Combining your efforts with another small business increases the amount of people both businesses can reach and also allows you to provide more services. For example, if you are a digital marketer, you could set up a joint venture whereby you work on certain projects with a local graphic designer.
Targeted Traditional Advertising
Traditional advertising strategies still work extremely effectively. However, most small businesses have a limited budget and don’t have the finances available to advertise on a large scale. However, small business owners don’t necessarily need to reach large numbers of people with their advertising. Instead, they only need to reach people who are more likely to buy their products and services. Sitting down and identifying places where these people meet, or the newspapers and magazines that they read, will make your marketing campaigns much more efficient, leading to much higher returns on investment from your advertising activities.
It’s easy for a small business owner to dwell on the negative aspects of their company, such as the limited resources available to attract new customers. However, most large organizations had to start somewhere too and it was often the creativity and positive attitudes of the owners of these businesses that led to their success. Following the tips above will help a business owner inject this creativity into their business, so that getting more clients becomes an easier task.
