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Category Archives: Mobile

Pinterest Updates: What Businesses and Brands Should Know

Pinterest Updates: What Businesses and Brands Should Know
By Jessica Oaks



Pinning things has become the new de rigueur for a large swath of the Internet population. Gone is the day of the bookmark. Gone is the day of the RSS feed. In today’s Internet environment, it’s all about pinning things, using Pinterest. While this simple task may seem on the surface somewhat trivial, the opposite is true. Put simply, pinning is as strong an indicator of what’s hot and what’s not as hashtags or what’s trending on Twitter are. Understanding this can allow businesses to more effectively market their products and build their online reputations.
 

 
The Social World’s Impact on Brick and Mortar You’ve likely seen it. A Yelp sticker in the window of your favorite restaurant. Stickers that say, in a nutshell, “We’re liked online so give us a try in real life!” That philosophy is beginning to find its way beyond the confines of review sites and into the broader digital realm. In fact, Nordstrom recently made the decision to base its product displays on which items had the most “pins” on Pinterest. A common sense, no-duh strategy when you think about it, but one that was seemingly forward thinking. Think about it: how many stores, especially stores as reputable and large as Nordstrom, have you seen do such a thing? And yet, it could represent a tidal shift in the way that businesses market their products and interact with consumers.

What Businesses Can Do to Capitalize on Pinterest

Perhaps most importantly, businesses need to be on Pinterest. Businesses have already adopted other social platforms; in fact, businesses large and small have all but universally joined Facebook and Twitter. The next logical step for many is to join Pinterest. This holds particularly true for businesses that sell a product, as for many of its users, Pinterest is a sort of giant wish list. Instead of bookmarking pages or adding a blog to an RSS feed, a user will pin a specific pair of shoes, dress, or pair of pants. If your products aren’t listed on the site, they can’t be pinned.
Perhaps more importantly, you can’t gain invaluable data on consumer interest and demand.

The Internet Experience in a Mobile World

It could be argued that Pinterest has caught on in such a big way because it is tailored to the mobile experience. The website interface is mobile friendly (with a recent redesign, the mobile site now looks and functions in much the same way as the company’s native app), the user experience is interactive, and there’s no shortage of stimuli to keep people engaged.

With people accessing the Internet increasingly from their smart devices – iPhones, Androids, Samsung LG2s and tablets – Pinterest is increasingly looking like the website of the moment. It provides search functionality, a browsing experience, and archiving and sharing apparatus all in one. In other words, Pinterest is Google and Facebook all at once. And, with wireless service providers such as T-Mobile offering free 4G LTE data for certain plans, the opportunity to access Pinterest anywhere, anytime is now a reality among many customers. To learn more about devices with free 4G LTE, check this out.

In 2014, “The Year of Mobile,” there are many online outlets for businesses to interact with consumers, but perhaps none better than Pinterest, what may be the most mobile-friendly platform of them all. Brands need to ask themselves: can they risk not having a presence going forward? Is Pinterest merely a fad or is it destined to have a real impact on consumer behavior and marketing?

Pinterest Can Help Improve the Bottom Line

There can be little doubt that Pinterest is destined to join the ranks of Facebook and Twitter as the next big name in the tech world. Some would argue that the company has already achieved this. Regardless of how one would value the success of Pinterest, it is likely safe to say that businesses looking to engage with their customer base should consider joining now, before they fall too far behind the curve.

Jessica Oaks is a freelance journalist who loves to cover technology news and the ways that technology makes life easier. She also blogs at FreshlyTechy.com. Check her out on Twitter @TechyJessy.

New Competition to Encourage Innovation on E-Waste Prevention

New Competition to Encourage Innovation on E-Waste Prevention


The Future Tense initiative has announced the launch of the Green Electronics: A U.S.-China Maker Challenge, an unprecedented online DIY competition focused on preventing the creation of electronic waste (e-waste). The competition, a collaboration between Future Tense, China’s Tsinghua University and other partners, invites U.S. and Chinese makers to find creative ways to turn yesterday’s cellphone battery into tomorrow’s treasure.

 

 

“This is a great opportunity for the United States and China to work toward common goals,” said Emily Parker, senior fellow and digital diplomacy advisor at New America, who helped spearhead this project. “Both the U.S. and China want to encourage the innovation happening at the DIY or maker level, and both countries face the challenge of reducing e-waste.”Electronic products tend to become unusable after just a few years, and items such as computers, DVD players and cellphones frequently wind up in landfills. Some of the most creative solutions to this problem may come from U.S. and Chinese makers, many of whom already incorporate old electronic components into their DIY creations. Green electronics will encourage makers to showcase their creations online.

Participants will be invited to upcycle or hack an electronic product to create a new electronic product; repair an electronic product; create a sustainable electronic product; or create artwork from used electronic products. They will show their inventions on Instructables.com, where submissions will be accepted from April 7 – May 31, 2014. Following a round of public voting, a panel of judges will choose the best selections from each country.

Judges include Chris Anderson, former Wired editor; Joi Ito, Director of the MIT Media Lab; Mitzi Montoya, Vice President and University Dean for Innovation & Entrepreneurship at Arizona State University; and Sun Hong Bin, Dean of Educational Affairs at Tsinghua University. Partners include Instructables, TechShop, Hackerspaces.org, XinCheJian, Autodesk, and Inventables.

For more information, please visit: http://www.greenelectronicschallenge.com/

Capturing The Moment


Capturing The Moment
By Bridget Fitzpatrick

 
Does the public ever get to know about the good things that officers do on a daily basis? With today’s smartphones it can be as simple as taking a picture or creating a short video. That is exactly what an Omaha Police Officer did when he met up with two fellow officers.

Police Officers Barnes and Groth were on duty driving on the interstate on one of the coldest days of the year when they spotted two dogs in traffic. Rather than just driving on down the road, they stopped their cruisers and rescued the dogs. While that is a great story and, one of many that officers perform daily, what makes this moment even better is an officer’s foresight to document it.
 

 
When the officers returned with the dogs, a quick thirty second video about the dogs’ rescue and quick picture were taken. Let me just say this again…a thirty second video and a quick snapshot. That’s all the time that it took to make a huge positive impact for our department.

Realizing the value of the picture and video, the officer quickly posted it on the Omaha Police Officers Association Facebook Page under the heading, “ More Evidence… Cops Love Dogs,” and we shared it on the Omaha Police Department’s Facebook Page.

So let’s take a look at the numbers from this one post. At the time of this writing and between the two Facebook pages, the post was shared almost 400 times, had over 250 comments, the majority of which praised officers for saving the dogs, and was seen by over 94,000 people. And believe it or not, it was picked up by one of the four local news stations who ran two great positive new stories.

We all know from firsthand experience that if it were a negative cop/dog story, all the stations would have covered it. However, this is a great example of how to create your own positive press relations in your community.  (After the dogs were turned over to the Humane Society, the owner signed papers to have the dogs adopted. Once that went public, he tried to get the dogs back. However he had an active warrant for cruelty to animals and the rest of the dogs were removed from the house.)

So who captures your positive moments for your department? Do your officers understand the value of positive press? Do your command officers understand the value of positive press? These are questions you should consider asking and considering when drafting social media policies. Find officers that are willing to capture and share those good moments. Share positive photos and videos on your department’s Facebook, Twitter and blogs. Utilize the free marketing campaign that is at your fingertips. It’s our favorite price…free.

Waiting in the wings is that next negative situation that will go public and make us all look bad. Why not get ahead of that and start promoting all the good things that your department does. Good stories happen every day. Make sure your department capitalizes on them. Thirty seconds is a very short time to make an impact…good or bad.

Bridget Fitzpatrick is a seventeen year veteran of the Omaha Police Department (OPD). Her work as a Crime Prevention Specialist has given her insight to many of the communities concerns. She has been one of the administrators of the OPD Facebook page for approximately two years. Her involvement as a Facebook administrator has been instrumental in increasing the fan base for the page and helping to control the fallout due to controversial issues.