SMIRNOFF encourages consumers of legal drinking age to visit www.smirnoffsorbetlight.com, fill out a brief entry form and submit a pin that confesses their guiltless pleasures for the entire world to see. After all, there is no shame in doing the things you love. Whether it’s hosting a ladies night to watch the hottest reality television show complete with tasty light cocktails, exercising your right to shop with a girls-day-out or rewarding yourself with a spa day with the ladies to celebrate an accomplishment, SMIRNOFF is searching for the best pins inspired by life’s guiltless pleasures and will bring dreams off the computer screen to make them a reality. Each pin should be accompanied by brief description of 140 characters or less and include #smirnoffsorbet. Following the conclusion of the seven-week contest on March 26, SMIRNOFF will select three lucky winners and reward them with $5,000 each to help bring their pin to life.
“Pinterest is a portal of never-ending inspiration where women can find exciting new recipes, instructions for do-it-yourself projects, fresh-off-the-runway looks and tips for leading a more balanced lifestyle. With so much on our fans to-do list, sometimes these life-enhancements never leave the webiverse without a degree of sacrifice,” said Sandhya Padmanabhan, Brand Manager for SMIRNOFF. “With the SMIRNOFF Sorbet Light Pineapple Coconut Pinterest Contest, we’re excited to remove that compromise, just as we have with our delicious vodka specialty that’s also reduced-calorie, and help our fans reach their goals.”
In addition to SMIRNOFF’s Guiltless Pleasures Pinterest Contest, the brand will host a second Pinterest contest running from April 21 – June 9 entitled, “Spring Refresh.” As spring is in full swing, consumers will be looking to freshen up all aspects of their life from their wardrobe, to their diet, home décor and even cocktails. SMIRNOFF will be on the lookout for best Pinterest pins that embody all aspects of freshening up for the season. Once again, at the conclusion of the seven-week contest, SMIRNOFF will select three lucky winners and award them with $5,000 each to help them bring their Pinterest board to life.
Mobile Usage, Monthly
Facebook usage on mobile devices has enjoyed steady growth for at least 10 quarters — from Q2 2011 to Q3 2013, in terms of Mobile MAUs worldwide — and is a significant means of engaging on the network:
User Behavior Data
User behavior data is amongst some of the most potentially-rich marketing information, with or without user demographic information (age, sex, salary breakdown), as it provides a sense of topical importance. Examples of useful behavior data includes popular topics of discussion, important life events, and location check-ins.
Verbatim from Facebook’s 2013 Year in Review, here are some examples of user behavior data.
Top Life Events in the U.S.
The top 10 life events for American users:
Most Talked About Topics in the U.S.
The top ten most-talked about topics in 2013 by American Facebook users:
Most Talked About By Category in the U.S.
The 10 most-talked about categories by topic by American Facebook users:
*Most Played on Facebook via Spotify
Top Check-Ins in the U.S.
Top 10 American locations check-in at:
Top Check-Ins Worldwide
Of the top 25 check-in locations worldwide, the brand that stands out the most is Disneyland with four different locations. In decreasing order of check-ins, they are: