Building Brand Advocates:
Mobile Advertising in a Social Media Driven Environment
By Julie Steiner
Julie Steiner is the founder and president of Percy3D, a video personalization platform that encourages people to ‘put yourself in the picture’ through personal 3D visual effects. Recognizing the growing influence social networks and viral videos have on the entertainment world, Steiner works with industry giants to license content for consumer personalization thereby offering studios and brand-driven businesses a profitable means of engaging target audiences on a more intimate level.