Big Data + Social Media = A Big Social Deal
by Jen Cohen
The solution? Understand the concept of big data and find a software program that collects the data and makes calculations upon it. Then use a human brain with emotions and logical understanding to analyze the results for desired insights — insights that make sense and guide online strategies and actions.
Understanding data and learning to process it and turn it into actionable analytics is where a lot of social media marketers fall short. They are too busy focusing on the tactical execution of “tweet this,” and “update that,” to really dig deeper into addressing the question, “What does all of this mean?” Ever hear a social media marketer say that the efforts are “tough to measure?” If so, go the other way. It really just means that they are not privy to understanding how to collect, process and apply the mountains of data they are generating from hosting conversations and creating engagements.
Jen Cohen is the President of Something Creative LLC, a marketing company serving local, national and international B2B and B2C companies, focused on integrated marketing strategies and using social media and analytics to drive results. Follow her on Twitter at @jenz036 or find her on LinkedIn.