30 Top Influencers To Get Guys Styling Every Day
According to search data, guys are more interested in hair than ever before, yet 65%1 either never style or only style on special occasions. To most guys, styling seems over complicated and they don’t want their friends to judge them for ‘trying too hard.’ 2 But on the special occasions guys do style, 93%3 report feeling more confident.
As a styling brand4 and thought leader, AXE® Hair wants to help guys feel this confident every day by proving that styling can be a simple skill that is easy to master once they have found the right look. To do this, the brand has enlisted a team of top digital influencers to show guys why styling matters to them, along with launching an arsenal of educational resources to help guys find their best look and start rocking it every day.
Starting this past week, 30 top male influencers with great style and unique talents across guys’ top areas of interest – sports, music, epicurean, gaming, technology, and comedy – will take to their social channels to share how styling helps them look and feel their best every day. They will collectively be known as the AXE Hair Creators, and will show guys why styling has been an important part of their success whether they’re a chef known for his unique culinary creations or an ultimate Frisbee sensation.
All March long, the 30 AXE Hair Creators will give guys everywhere a front row seat to their skills and style through co-created digital content, including their very own ‘Instagroom’ videos that showcase not only why they style every day, but how they get their look. During each day in March, a different AXE Hair Creator will take over the official AXE® Instagram page and answer real guys’ questions on styling with the help of AXE Hair’s Master Barber, Pedro Rosario.
The AXE Hair Creators include guys like Rudy Mancuso, Josh Peck, Josh Elkin, Tyler Ward, Brodie Smith, Josh Ovenshire, Anthony Padilla, Melvin Gregg, The Brunch Boys, and many more.
“Many guys aren’t yet convinced they should style their hair every day. In their minds, it’s a complicated, time-consuming extra step in the morning that would look overdone,” said Piyush Jain, Unilever VP of Hair Care. “We’re thrilled to be working with this talented roster of guys to help us prove to their millions of followers that great style is not only easy to achieve – but an important part of their daily routine that has made a real difference in their confidence and success.”
While the AXE Hair Creators will tell us why every day styling matters to them, many guys may still be unsure of where to start when it comes to finding their best look and implementing it in to their daily routine. AXE Hair has guys covered with the launch of Instagroom.com/StyleHacks, a digital content hub featuring a three step quiz that will yield personalized results on the style that suits you best, along with product recommendations, styling tips and video content.
1 Source: Edelman Intelligence Survey, April 6-17 2016
2 Source: Edelman Intelligence Survey, April 6-17 2016
3 Source: Edelman Intelligence Survey, April 6-17 2016
4 Source: Full-year 2016 all-outlet unit sales