3 Marketing Tips You Can’t Avoid Any Longer
Digital marketing is at the forefront of business right now, and your company simply cannot afford to ignore it anymore. It may be pricey, yes. But effective? Certainly. Here are the three most successful and essential digital marketing strategies businesses worldwide are utilizing right now:
Search Engine Optimization (SEO)
Search engine optimization has been a game changer for the way businesses think about the internet and their online presence. The process uses techniques such as link building to heighten a website’s ranking in search engine results. Hence the name. It’s no good having the best product, service or company out there if consumers can’t find it. You need to make sure that all of your related keywords are directing searchers to your website. This is why SEO is ideal for any business wishing to increase traffic to their site.
If you’re shopping for an SEO vendor, then there are a few things you should know. First, keep everything reputable. Don’t go with anybody who looks a little underhanded. A professional approach when outsourcing your SEO is the most sensible approach to take. Don’t use somebody who promises the world. Ideally, you want a vendor that is going to be realistic about what your company’s website can hope to achieve with the help of optimization. Overdoing it with SEO techniques could see problems arise. Search engines track suspicious and repetitive activity to catch out cheats. They only want organically sourced links to maintain the authenticity of their results. Go with the wrong people and your site could end up being deindexed or blacklisted by Google.
Pay Per Click (PPC)
Another excellent digital marketing tool is pay per click (PPC). This method can directly inform you of how effective the marketing strategy actually is, instantly, via its results. You may want to enlist the help of one of the many pay per click management services. This is if you should struggle to implement this digital marketing technique by yourself. Pay per click is used to direct traffic to websites, similar to SEO. You’re essentially buying each and every visit to your site, rather than organically sourcing them. This only costs a small fee, and is well worth the return if somebody then goes on to buy something from your site due to visiting it.
Social Media
You’re probably using social media every day while at work, but not for the right reasons. Instead of scrolling through your own news feed, start creating a profile for your company. Anybody who’s serious about business knows that you need to have a significant online presence to be successful in the modern era. That means multiple social media channels, regularly updated with unique and engaging content. A simple Facebook page just isn’t enough anymore. Clients and customers will also want to be able to tweet to you on Twitter. It is a great way to illustrate how excellently your company can provide customer service within the public eye.
Strangely, people complaining at you online can actually do wonders for your PR when consumers see how well you handle it. Furthermore, businesses will look to make B2B relationships with you via LinkedIn. If you’re looking to grow your company, then being on LinkedIn is the way to do it. Professional networking is an excellent form of digital marketing, and made even easier for us thanks to social media. Now, if you’re targeting young consumers around the ages of 16-25, then they will more than likely be on Snapchat. This brings a different level of consumer and company interaction, and it is certainly unique to social media. The best part? It’s free! Sort of. Social media doesn’t cost a dime to market your business, but it does cost you your time. If you’re worried about the costs of having somebody run all of these social media channels for you, then don’t. It can be money very well spent to have a third party manage your social media channels a few hours per week.
